I have happily enjoyed a bunch of Mr. Fetcher's videos on youtube...they're still really entertaining! I feel like he got screwed in the whole CEC/Showbiz merger though...
Aaron declined the offer the owners of CEC Entertainment at the time made to him, thus why the Rock-aFire Explosion animatronic shows disappeared from the restaurants.
A little history to help clarity -
Chuck E. Cheese's began as Pizza Time Theater in 1977, opening it's first location in San Jose, CA.
PTT Inc. was founded by Nolan Bushnell, the pioneer behind the classic period of Atari.
The original concept was geared more towards young adults and teenagers, not small children.
It was a fun, creative exercise with a wacky sense of humor...and it caught on like wildfire almost instantly.
Pizza Time Theater was a huge success with just a few years, so naturally there were copycats....
Showbiz Pizza Place came into being in 1980 when Bob Brock, who at that time was working for PTT opening franchises in the Midwest, decided to 'go renegade' and open his own knockoff concept.
Bob didn't use the PTT exclusive 'Cyberamic' AA shows for his first location, but instead contracted with Aaron at Creative Engineering to supply the 'Electronimation' AA animated show.
The deal gave Bob exclusive rights to use CEIs impressive show in their Showbiz restaurants, but Aaron and his company retained the rights to the show itself and its characters.
Keep this in mind...as the story continues.
As you can well image, Nolan and his team at PTT Inc. was not happy about this.
PTT Inc. sued the Brock Corporation for basically ripping off their concept which was making hand over fist truckloads of money.
To settle the lawsuit, Showbiz Pizza Place would have to pay the owners of the Chuck E. Cheese's Pizza Time Theater concept several million in dollars over the course of several years.
In 1983 the great 'Arcade Crash' hit and both businesses suffered heavy losses.
In 1985 PTT Inc. officially went bankrupt, and was bought out by their arch rivel Showbiz Pizza.
The reason for the buyout was simply to the settle the standing massive court debt still owned to PTT.
The only way to pay back all the money still owned was to buy them out.
So by the mid-1980s, Showbiz Pizza Time Inc. ( as Showbiz's owners called themselves post-merger ) now owned BOTH the Showbiz and CEC restaurant concepts.
They also now owned all of PTT Inc.s assets and restaurants, as well as the rights to all the CEC characters.
They did NOT however own the rights to the Rock-aFire Explosion characters.
Aaron and his company Creative Engineering owned those rights.
For a few more years the company ran both concepts as seperatly branded entities, but that was not to last.
By the early 1990s, Showbiz Pizza tried to buy the rights to the Rock-aFire characters from Aaron, but he declined.
Because of this, the company was forced to drop them from their stores and instead remodeled all Showbiz locations into new CEC branded restaurants.
Known as 'Concept Unification', Showbiz's owners decided it was time to streamline all of their locations under one branding banner.
Since Aaron refused to sell the rights to his show and characters, they were removed from the picture.
Showbiz Pizza as a restaurant ceased to exsist, and the exsisting Rock-aFire AA shows were all converted into CEC characters ( known as the '3-Stage' layout ).
So the Rock-Fire, and Showbiz, disappeared because Aaron stuck to his guns and didn't sell out.
I'm glad he didn't, as otherwise the highly entertaining RAE show material and characters would have been neutered and turned into toddler fodder.
One only has to look at how they toddlerized the original wiseguy rat who was a entertainer at heart into today's overly cutified 'mouse' for evidence.
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