But they've had merch for pretty much every anniversary. Of course, they didn't have Youtube or the Internet for most of the past anniversaries, so I fail to see an issue with them using them for advertising the new merch. Just because it was an ad for merch, doesn't mean they think the merch is more important. Just how you look at it does, since you don't think TWDC does anything nowadays that cares about anything except dollars.The concept that the Merch is more important than the anniversary, i.e. it's more important to push cheap tat than celebrate the anniversary and as an extension of the celebration have souvenirs available to purchase as a reminder.