Bob has done an incredible job turning the company around, but parks are not his strong suit. He talks about parks fitting into the equation as a place where content created in other divisions becomes immersive experiences. What he doesn't seem to understand, or P+R perhaps, is that parks ARE content. They sell themselves, when they are good. That Imagineers are content creators. This seems to be completely foreign to everybody. DCP, in comparison to the studios, the animation divisions, lucasfilm, marvel, and WDI, doesn't create content; they just capitalize on it. They are completely soulless and couldn't survive without content created elsewhere. Parks are mistaken as an extension of DCP, a place to extend revenue from the film platform. But it is both that and a place where content is created and where creative leaders need to be (and aren't) taken seriously. I want what's best for the parks, but a few blunders might be necessary to really get the company to change course. Pixar Fest hopefully tanks summer attendance, though I doubt it will. Parks are too expensive and permanent to make mistakes in. And ironically the mistakes they continue to make are driven by frugality. What goes around comes around!