News Josh D'Amaro posts the first in an ongoing series of video messages to LinkedIn

[TP2000]

In Australia, you would only ever see Disneyland advertisements. It's not like there were loads of them, but occasional billboard and newspaper campaigns or (at least back in the day) television campaigns with certain travel agencies. I don't live there anymore, but I notice the obviously sponsored content travel stories about Disney parks in Australian newspapers are almost all Disneyland.

Some of the nicest chats I've had in Standby lines at Disneyland are with the Aussies and Kiwis.

I still have the email address of the wonderful family from New Zealand I chatted with for several hours at Radiator Springs Racers during a long breakdown. If I ever get to New Zealand, I have a standing invitation for a Rack of Lamb dinner on their farm south of Auckland. Lovely people!

 

[Sirwalterraleigh]

I think it was your use of "local/regional" to describe the place, but I see where you're coming from now.

All this said, if the Rams win the Super Bowl next weekend they will be featured in Disneyland commercials. If the Bengals win the Super Bowl, they will be featured in Disney World commercials. Video editing happens within mere moments now.

Disneyland has featured 40-60% local market (within 4 hours) for decades…Orlando is 90% out of market

The cia has declassified this common knowledge so I can share it with you

 

[UNCgolf]

In Australia, you would only ever see Disneyland advertisements. It's not like there were loads of them, but occasional billboard and newspaper campaigns or (at least back in the day) television campaigns with certain travel agencies. I don't live there anymore, but I notice the obviously sponsored content travel stories about Disney parks in Australian newspapers are almost all Disneyland.

That makes sense because LA is a much shorter flight than Orlando (not that any flight from Australia to the US is short). If Tokyo Disneyland didn't exist, I imagine Disneyland would be the preferred option in Japan/eastern Asia too.

 

[Sirwalterraleigh]

About 25 bites a year in all of Florida with most being in the NSB area but surfing is only one place they can get you. Often people sitting/swimming close to shore will disturb a feeding nurse shark which runs along the shorelines. In any case about 1 in 5 million to get bit with the odds much higher in Florida.
What were the odds of contracting Covid? 5 - 1 ?
Hospitalized by it? about 590 - 1 ?
Why are we talking about sharks?

You're right. New Smyrna has the infamous fame of shark bites but covid/ hospitals, not even close.

Smyrna is nicknamed “shark bite beach” because researchers have estimated that it features the highest frequency of bites of any region on earth. Almost all are minor.

 

[LondonTom]

My understanding is that the super bowl ad is recorded both for Disney World and Disneyland.

As for international... would be interesting to hear from international members what types of ads they see. I wouldn’t expect any of the USA parks to be heavily advertised in other parts of the world. I would expect Disneyland Paris, Tokyo, etc. to be the main parks advertisided.



Then Walt Disney World would also be a regional park?

In the UK we tend to get pushed with WDW about as much as DLP, maybe even a little more oddly enough (even though until Covid, you could get a train ride straight to the DLP gates!). I guess the travel agents/airlines see more value in pushing a fully packaged 2 weeks in WDW, than a couple of days at DLP. (DLP trips tend to be pushed by those offering "cheap" group trips either by coach or rail).
Don't think I've ever seen a DLR ad really, maybe as part of a trip to LA. Pretty sure most of the non-Disney nerds here really even think about there being a Disney park on the West Coast!

 

[Ayla]

Don’t they tape both “I’m going to Disney World” and “I’m going to Disneyland” and use them regionally?

Same with ads... if you live closer to Disney World, those are the ads you will see.

I live in Wisconsin. I have never once seen a commercial for DL.

 

[Sir_Cliff]

Some of the nicest chats I've had in Standby lines at Disneyland are with the Aussies and Kiwis.

I still have the email address of the wonderful family from New Zealand I chatted with for several hours at Radiator Springs Racers during a long breakdown. If I ever get to New Zealand, I have a standing invitation for a Rack of Lamb dinner on their farm south of Auckland. Lovely people!

If you ever get the mood for a long flight, I would take them up on it! The Kiwis are particularly hospitable and it is a lovely country. We are very partial to lamb in that part of the world, too!

That makes sense because LA is a much shorter flight than Orlando (not that any flight from Australia to the US is short). If Tokyo Disneyland didn't exist, I imagine Disneyland would be the preferred option in Japan/eastern Asia too.

I remember for a hot second when it first opened they did also market HKDL in Australia. They must have quickly realised that was a little too hard of a sell for what was on offer even at a relatively 'short' 9 hour flight from Melbourne or Sydney!

As I think you've mentioned, though, DL is also an easy sell because people can easily spend a week (or more) based in Anaheim and see other sights in Southern California. To people from abroad, it's all LA, whether you're staying in Anaheim, Santa Monica, or wherever, and my memory is that Disneyland itself pitched Southern California more generally in its marketing materials. Regardless of its other attractions, the sales pitch for Orlando is theme parks.

 

[UNCgolf]

If you ever get the mood for a long flight, I would take them up on it! The Kiwis are particularly hospitable and it is a lovely country. We are very partial to lamb in that part of the world, too!


I remember for a hot second when it first opened they did also market HKDL in Australia. They must have quickly realised that was a little too hard of a sell for what was on offer even at a relatively 'short' 9 hour flight from Melbourne or Sydney!

As I think you've mentioned, though, DL is also an easy sell because people can easily spend a week (or more) based in Anaheim and see other sights in Southern California. To people from abroad, it's all LA, whether you're staying in Anaheim, Santa Monica, or wherever, and my memory is that Disneyland itself pitched Southern California more generally in its marketing materials. Regardless of its other attractions, the sales pitch for Orlando is theme parks.

It's like that to the most Americans, too. I think only a small minority of people outside of the SoCal area that realize the actual city of LA isn't that large and most of what people think of as LA is actually an amalgamation of a bunch of smaller incorporated areas.

 

[cmwade77]

It's like that to the most Americans, too. I think only a small minority of people outside of the SoCal area that realize the actual city of LA isn't that large and most of what people think of as LA is actually an amalgamation of a bunch of smaller incorporated areas.

As a local, I can tell you that Los Angeles is actually huge, but not as big as most people think. Anaheim is not Los Angeles. Long Beach is not Los Angeles, Pasadena is not Los Angelese, but right next to it is as some examples. Then there are cities like Torrance that have parts that are technically part of Los Angeles and others that are part of the city of Torrance. So Los Angeles is complicated.

 

[Sirwalterraleigh]

As a local, I can tell you that Los Angeles is actually huge, but not as big as most people think. Anaheim is not Los Angeles. Long Beach is not Los Angeles, Pasadena is not Los Angelese, but right next to it is as some examples. Then there are cities like Torrance that have parts that are technically part of Los Angeles and others that are part of the city of Torrance. So Los Angeles is complicated.

It’s actually the definition of “urban sprawl”…but not miles of skyscrapers…

New York packs way more of a whallop if you want urban

 

[UNCgolf]

As a local, I can tell you that Los Angeles is actually huge, but not as big as most people think. Anaheim is not Los Angeles. Long Beach is not Los Angeles, Pasadena is not Los Angelese, but right next to it is as some examples. Then there are cities like Torrance that have parts that are technically part of Los Angeles and others that are part of the city of Torrance. So Los Angeles is complicated.

That's what I meant. While LA itself is still larger than most US cities, huge parts of "LA" aren't technically LA (I have a friend who lives in Redondo Beach). When I said it wasn't that large, I only meant in comparison to how large it would be if all of those areas were Los Angeles.

I live in Atlanta, which is similar to an extent, although Atlanta proper is much smaller than LA proper.

 

[Kamikaze]

I don't even understand this conversation.

Los Angeles is the city of LA, yes, but the Los Angeles metro includes all of those areas. There are cities/communities way out of Los Angeles that are considered part of the LA metropolitan area. Nothing close to the NYC metro, sure, but calling all of it 'LA' isn't incorrect.

 

[UNCgolf]

I don't even understand this conversation.

Los Angeles is the city of LA, yes, but the Los Angeles metro includes all of those areas. There are cities/communities way out of Los Angeles that are considered part of the LA metropolitan area. Nothing close to the NYC metro, sure, but calling all of it 'LA' isn't incorrect.

Nobody said it was incorrect to call all of it LA -- I think you're missing the context of what we were discussing.

 

[Midwest Elitist]

It’s actually the definition of “urban sprawl”…but not miles of skyscrapers…

New York packs way more of a whallop if you want urban

So does Chicago. Only 2 cities which can be called "cities" IMO.

 

[wdwmagic]

Josh D'Amaro talks creative storytelling with Imagineer Scott Trowbridge in his latest LinkedIn video​

Josh D'Amaro talks creative storytelling with Imagineer Scott Trowbridge in his latest LinkedIn video

The Chairman Disney Parks, Experiences and Products is back with another update in his new video series.

www.wdwmagic.com

 

[Dear Prudence]

Josh D'Amaro, Chairman Disney Parks, Experiences and Products posts the first in an ongoing series of video messages to LinkedIn

See the first video update from Josh D'Amaro on LinkedIn.

www.wdwmagic.com

This makes me SOOOOOO uncomfortable, ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh