media have been briefed on Genie but cannot report on it until a time set by Disney
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News Disney Genie digital assistant app coming to Walt Disney World
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TYOTimer
Well-Known Member
Well they already started because of the mask mandates change
CastAStone
5th gate? Just build a new resort Bob.
A typical media rollout strategy is to tell several outlets about something and tell them if they ever want to get invited to hear about your things again, they won’t release the information you provided until a specific time you set. That way no outlet has an advantage in releasing the information, and every outlet can take the time to get their facts straight instead of trying to be first.
That strategy is called an embargo.
Sirwalterraleigh
Premium Member
Is that before or after they unveil the new iPhones?
Sirwalterraleigh
Premium Member
Correct…but it’s mostly so the story can be written and sent out at near the exact moment…which is now necessary in an instantaneous, social media world
milordsloth
Well-Known Member
Any idea if this will be an announcement only for WDW? Or could this be for Disneyland also?
CastAStone
5th gate? Just build a new resort Bob.
That’s the benefit to the company, yes. It’s mutually beneficial or media outlets wouldn’t put up with it.
Sirwalterraleigh
Premium Member
That’s really not a change at all…more an acknowledgment of the inconsistency in their large “anyone with a pulse” staff…
M:SpilotISTC12
Well-Known Member
Seems like overkill to announce the end to the shrimp casserole at Ohana.
Sirwalterraleigh
Premium Member
I think they want the street to think they’re being “open” with it and it’s yet another Disney sure thing (as I have less than zero doubt they have promised them for days/weeks/months/years)…while not really giving customers time to digest during the business day…knowing it won’t be met well by a large share of them.
so a board such as this will have the most discussion this evening…”ground zero”…as it were
It is going to be as complicated as it sounds (Genie)?
lentesta
Premium Member
I think both. And I've heard that it'll function differently at DLR vs WDW.
DisneyDodo
Well-Known Member
Do we know that they will be announcing everything in one shot? For example, if the Genie app is still in development, could they announce Lightning Lane and Standby Pass today and then Genie at a later time?
lentesta
Premium Member
I expect we'll see more screencaps of Genie (the app), and Genie+ (the FP replacement) details, possibly with pricing. (I'm told that some media got ballpark price estimates and others did not.) I don't think we'll hear about a specific date for Genie, but maybe Genie+.
trainplane3
Well-Known Member
Pretty sure it's all one big system so I'd expect everything.
Rickcat96
Well-Known Member
It will be some "feel" good news to hopefully prevent folks from canceling trips for the next few months- like candlelight processional hosted by all the local schools that do not have a mask requirement.
/was being sarcastic
And here it is:
Walt Disney World Introduces Genie©
The Walt Disney Resort is proud to announce the arrival of Genie©. In genre, it can be best described as at the center of a three way venn diagram between levitating bedroom balladry, unkempt psychadelic grunge, and uptempo pop-rock, although perhaps more instrumental to its apps success than the production is the lyrics and themes. It computes with honesty, specificity, and humor, conveying the abstract pangs of angst and heartbreak as a vivid image of the rebellion and sadness of youth.
CastAStone
5th gate? Just build a new resort Bob.
I know that’s fake because it should be a ®, not a ©
Would be kind of disappointing not to get at least a ballpark date or pricing.
mightynine
Well-Known Member
Once again the company refuses to acknowledge its founder. Everyone knows Walt preferred his psychadelic grunge VERY kempt.
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