Indeed. The funny thing is that many of the folks that pooh pooh Star Wars RAVE about how HP is such a great addition to Uni, and that doesn't have near the cultural cache that SW has.
LOL, I know, even folks here in other threads have tried to compare it to Jurassic Park - saying that JP holds more nostalgia, haha.
People just don't get it. I wish I wasn't a Star Wars fan because I know how it sounds coming from me, but what I am seeing/hearing on a daily basis is just astounding.
There is a 50-ish mom who works in an office I frequent who knows I like Star Wars, and actually asked me how to get the original movies to share with her 10-year-old daughter before TFA. I could tell you all about her, but suffice to say - she is pretty much the opposite of a Star Wars, sci-fi, or even really movie fan. Her idea of a good film to share with her daughter is usually something like The Sound of Music.
That said, she pummels me with questions about TFA ever since I mentioned it to her off-hand (never thinking she'd really care). She saw SW in theaters in 1977, is pretty certain she saw ESB but not even sure about ROTJ. But, her driving force is that she really, really wants to share with her daughter what she experienced with just the first film growing up. She thinks it's just awesome that she can take her daughter to a film that has to do with the one she saw and liked 40 years ago.
I see this over and over, every day, one way or another. And what I read of other people's experiences, it's quite the same. And this is the type of person who hasn't purchased a Star Wars product (even a movie ticket or home rental) since the 1980's. When you consider that, plus all the rest of us who have always loved Star Wars, and that we now have 3 generations of folks who it will appeal to...it's very very difficult to underestimate what this film is going to do, even if it is released during the holiday season (which actually very well could help as many families go to the movies during that period, anyway).