COProgressFan
Well-Known Member
Despite their reputation among snobby business travelers, SWA is probably the best domestic airline out there today now that the legacy carriers are engaged in a race to the bottom.
Free bags, no change fees, and the ability to cancel and still reuse all of the funds you paid without penalty within a year have made Southwest our top choice for probably the last 15 years. Unlike the other carriers, they have not raced to the bottom to charge for what was once free. In many ways, I have always found many similarities in their business approach with old-school Disney. I've found that their nonstop Orlando flights are almost always the cheapest available.
Sadly, I'm just waiting for the day they give in to Wall Street pressures to meet "industry standards" to the detriment of their customers, in which their competitive advantage is gone.