doctornick
Well-Known Member
In my experience (and it could certainly be wrong) the MCU doesn't have the level of hardcore fandom that something like Harry Potter does. There are tons of people who enjoy the MCU, but a much smaller percentage of them are totally engrossed in it compared to the percentage of HP fans totally engrossed in that series, and I think it's because the MCU isn't fundamentally escapist the way something like HP is for a number of reasons. There seems to be a much higher level of casual fandom. People absolutely freaked out over the ability to go to Hogsmeade and Diagon Alley because they got to enter that universe in an escapist way. Something like the Avengers campus doesn't have anywhere near that level of excitement, and again, I think a big part of that is the lack of (or at least lesser amount of) escapism.
I totally agree with everything you say here. I do not think that the MCU has anywhere near the same level of hard core fans as Harry Potter (or Star Wars for that matter). But I think it has a massive amount of casual fans who recognize and enjoy the characters. In fact, I think the MCU is a better comp for Disney and Pixar animated movies -- small numbers of of people obsess over them but lots of people are familiar with them and recognize them and they are part of the fabric our modern culture. So, just like how people will recognize Pooh or Dumbo or Toy Story, I expect the long term prospects of the MCU to be similar.
I'm not sure a property has to have massive hard core fandom to work well as a basis for a theme park attraction. I think it is more important to have a baseline level of culture awareness so that a lot of guests would have a "I recognize and enjoy that" type of response.. Where I think you are underestimating is to the degree that the MCU has permeated popular culture.