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  1. AustinC

    MyMagic+ article from Fast Company magazine

    Hello, thanks for the question. I think a lot of what they decided to pursue ties back to improving 'intent to return' metrics, but there's no doubt part of that process was upgrading the parks for the coming years.
  2. AustinC

    MyMagic+ article from Fast Company magazine

    Hey! My apologies for the delay -- it's been a super busy day, and I have to run off to another meeting soon. It's also kinda hard sifting through everything here to find a question, but let me see if I have time to get thru these: 1. I love stories about innovation and change, especially at...
  3. AustinC

    MyMagic+ article from Fast Company magazine

    Hey there, I don't know what your issue with me is, because I've been patient and kind throughout this process, and happy to answer as many questions as I can. But just seems like you keep spreading misinformation, like saying I only created 2 posts (I mean, I just joined the forum, so you can...
  4. AustinC

    MyMagic+ article from Fast Company magazine

    Thanks so much for the kind words.
  5. AustinC

    MyMagic+ article from Fast Company magazine

    Of course we want more people to read our story! We put a lot of work into the piece; we think it's a compelling article and narrative with (hopefully) equally compelling business and design lessons. We hope you enjoy it too. That's why I'm here.
  6. AustinC

    MyMagic+ article from Fast Company magazine

    Indeed. As I mentioned before, I'm on assignment for another story, so I'm doing my best to fit this all in in between work/meetings/calls. Sincere apologies if you feel I'm not being responsive enough, but doing my best given limited time + its nearing midnight where I'm based + there's a lot...
  7. AustinC

    MyMagic+ article from Fast Company magazine

    Thanks for the comment, and glad you enjoyed it overall, even though you may have a different perspective on the matter. I think having different perspectives on MM+ is very healthy , and part of what we were getting at in the story. I think reading this you can understand where the Imagineers...
  8. AustinC

    MyMagic+ article from Fast Company magazine

    Appreciate the question. Throughout my reporting, I definitely heard a lot of hints of potential uses for MM+ going forward, but mostly in an operational capacity, and a lot of it was aimed at just smoothing out what's already been launched, whether online or in-park. However, I did here of...
  9. AustinC

    MyMagic+ article from Fast Company magazine

    Thanks for the note. Yes, having spent a ton of time reading and researching the parks, it was important for me during my trips to stop and take it all in. And regardless of your opinions on MM+, the truth is, the scale of WDW is really just awe-inspiring, very beautiful. And it's not hard to...
  10. AustinC

    MyMagic+ article from Fast Company magazine

    Of course not! You should see my expense reports, sheesh! But to be specific, Fast Company paid (and always pays) for my reporting trips, which included flights, park tickets, resort stays (we do not accept media rates), etc. Nope, never received any payment/compensation from Disney. And...
  11. AustinC

    MyMagic+ article from Fast Company magazine

    Howdy! Thanks for your comment -- one thing that I'm surely impressed by: there's so much passion here and throughout this forum for Disney. It's great. I would encourage you to read the piece, WDW1974, and can understand why you might be skeptical. A few thoughts to help ease your concerns: -...
  12. AustinC

    MyMagic+ article from Fast Company magazine

    The story was already 9,000+ words! But I'm sincerely sorry I didn't get around to covering this President's Day outage you're referring too, if that helps you see the story for what it is, rather than for what it's not.
  13. AustinC

    MyMagic+ article from Fast Company magazine

    That's a blanket statement...with the exception of the quote I included there, which I think you're referencing, everything in our story has been fact checked and/or confirmed with multiple sources. That's the difference between journalism and opinion/punditry : )
  14. AustinC

    MyMagic+ article from Fast Company magazine

    Thanks for your question. A lot of what this comes down to is what Tom Staggs described as "variations" on MyMagic+, which will depend on what the demographics/behaviors are at each park, versus WDW. So, for example -- I'm paraphrasing here -- at Disneyland, repeat visitors are higher, and...
  15. AustinC

    MyMagic+ article from Fast Company magazine

    Ha, I did not expect this response. I appreciate your perspective.
  16. AustinC

    MyMagic+ article from Fast Company magazine

    Yes. Based on my reporting and sources, these rumored figures are wrong. The figure was under $1 billion, most sources tell me. And the fact is, one thing that became increasingly stressful for teams as the program continued on is that they were running out of resources to complete NGE.
  17. AustinC

    MyMagic+ article from Fast Company magazine

    Yes, sir, the question was indeed asked to Tom, regarding your second point. When he mentioned the 5,000 figure, I asked wasn't that just New Fantasyland tho. He responded, "No, that’s MyMagic+. Fantasyland was about 5000 too. So Fantasyland was about 5,000 simultaneous in park capacity...
  18. AustinC

    MyMagic+ article from Fast Company magazine

    Hey there! Yes, I got to spend time with Joe over the Avatar models. I would say what struck me most are not just the new-age animatronics -- which are pretty mind blowing -- but more so the level of thought Joe and his team are putting into EVERY detail of Avatar Land. I mean, when we were...
  19. AustinC

    MyMagic+ article from Fast Company magazine

    I would guess there have been some more articles recently about MyMagic+ simply because wearables are becoming an increasingly important topic, with the Apple Watch, etc. It's pretty remarkable to think that Disney started its experiment as early as 2007, back when the iPhone was just getting...
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