Didn't they get something north of 60% for the sequel trilogy? Or was that Infinity War and Endgame?I hear you, but I'm speaking from having experience working directly with cinema distributors globally. 50% is absolutely accepted rule of thumb. Disney is a bit atypical when you get in the weeds here.
And...
And the VOD statement is completely undermining the entire reason why cinema has continued to struggle holistically post-pandemic.
#ThanksBeToChapek (at least for Disney releases)