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MK Cars-Themed Attractions at Magic Kingdom

Chi84

Chi84

Premium Member
celluloid said:
Marketing analysis. Results are good for profits but gsat feedback are negligible. They are considered a pinchpoint when it is when it is mobile only, which some leadership at Disney and Universal are starting to realize...slowly.
AoV and sales themselves are up, which is most important.
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I don’t quite understand what you mean by “marketing analysis.” Do you work for Disney and have access to their GSAT results?

Or is that your background and are you talking about mobile-ordering in general?
 
D

DisneyHead123

Well-Known Member
phillip9698 said:
I hate that people place the blame of current Disney disappointments on the engineers.

They are doing what is asked of them and budgeted for. If management doesn’t want something it doesn’t matter what level of talent is underneath them.

But it’s always easier to blame the workers I guess.
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I definitely don’t blame the Imagineers in terms of their dedication or talent. As an outsider looking in, I do sometimes wonder if there’s been a loss of institutional knowledge over time. Or maybe not - it may be all about expectations and budgets. I don’t know and I’m not invested in one answer over the other, but I am somewhat curious about it.

In terms of positives - I think recent Disney excels in the area of technology, and should be applauded for that. I get all weepy about what humankind has accomplished when I watch Disney documentaries, it’s really amazing. I think they’re branching out in new directions and trying new things, which is great. I think their use of lighting at night is a newish phenomenon and looks great. And I think they make things that are quite lovely, if sometimes a little nondescript (Usually… CommuniCore Hall is more than “a little” nondescript. But in general.)

In terms of criticisms - I sometimes just wonder if the days of truly amazing design intricacy are behind us for the foreseeable future. I have a hard time imagining something like New Orleans Square, World Showcase, or Animal Kingdom being built today. Or for rides - I have a hard time seeing something like Pirates, Mansion, or Splash being built today.

Not that intricacy of design is the be-all end-all. I’ll be honest, I’m pretty basic, if you make a new lounge and serve me a cocktail with one of those weird fog bubbles on top, I’ll be pretty happy. Add a seasonal sorcerer’s hat dessert and I’m thrilled, lol. But things like all the rock work over building architecture - yeah, I am kinda curious where that comes from. Maybe the knowledge of how to build that kind of thing is too esoteric these days, or maybe it’s budget and other concerns, like guests damaging the buildings.
 
Chi84

Chi84

Premium Member
celluloid said:
No.
Yes and yes.
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Okay thanks. There’s a world of difference between mobile ordering at a place like your local McDonald’s and mobile ordering at WDW.

It really is unique in so many ways that I think general stats would be unpersuasive.
I don’t care enough to do it but if someone else wanted to start a thread on the issue it could be interesting.

But we’re exasperating the posters in this cars thread.
 
TrainsOfDisney

TrainsOfDisney

Well-Known Member
Disgruntled Walt said:
What is the ride system for this attraction going to be? Test Track? Something new?
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I think if it was test track they would use cars that actually resemble cars.

The vehicle design is a real head scratcher for me. The art that we have seen so far is obviously just illustrative. If it really is 4 per vehicle - I’m guessing the capacity will be pretty low so I hope it’s actually 6 or 8.
 
C

celluloid

Well-Known Member
TrainsOfDisney said:
I think if it was test track they would use cars that actually resemble cars.

The vehicle design is a real head scratcher for me. The art that we have seen so far is obviously just illustrative. If it really is 4 per vehicle - I’m guessing the capacity will be pretty low so I hope it’s actually 6 or 8.
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6 I think is more likely than 8. Presuming the ride system once shown is the same partnership.
 
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Figments Friend

Figments Friend

Well-Known Member
TrainsOfDisney said:
That’s a satire / clickbait page.

And one that will resort to extremely poor taste. They said they were scrapping the 614 right after Ross Rowland died. I don’t mind satire and humor but that’s really uncalled for.

(Ross was a legend in the steam train preservation world and passed away recently after a very quick battle with cancer. To tie this back to Disney…. The 614 locomotive is at Strasburg - the same company that rebuilds the WDW locomotives).
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Thank you.
I have deleted the original post , as I don’t want people to be misled.


-
 
Gusey

Gusey

Well-Known Member
Disgruntled Walt said:
What is the ride system for this attraction going to be? Test Track? Something new?
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This is a model they had at the South by South West Expo, so it looks like a tracked ride, with the vehicle having more suspension. Looks kind of like Indiana Jones but instead of the ride vehicle simulating rough terrain and the ride track being flat, the ride vehicle is actually able to go over rough terrain
1753344807268.png
 
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easyrowrdw

Well-Known Member
Gusey said:
This is a model they had at the South by South West Expo, so it looks like a tracked ride, with the vehicle having more suspension. Looks kind of like Indiana Jones but instead of the ride vehicle simulating rough terrain and the ride track being flat, the ride vehicle is actually able to go over rough terrain
View attachment 872710
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Oh wow. So the trackless off-roading vehicles that were rumored (and shown in videos) at one point are not the plan? I wonder what that was for then
 
phillip9698

phillip9698

Well-Known Member
DisneyHead123 said:
This might not mean anything but the Disney section of our Target just added a few shelves of Lightning McQueen merchandise. Kind of interesting as nothing Cars related has been out recently - wonder if they’re building up to a Cars 4 announcement?
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Cars merchandise always picks up when it’s back to school time. That’s when kids get new everything, and contrary to the opinion in this thread, Cars is still a popular IP.
 
Ayla

Ayla

Well-Known Member
Gusey said:
This is a model they had at the South by South West Expo, so it looks like a tracked ride, with the vehicle having more suspension. Looks kind of like Indiana Jones but instead of the ride vehicle simulating rough terrain and the ride track being flat, the ride vehicle is actually able to go over rough terrain
View attachment 872710
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So a higher capacity Tomorrowland Speedway? 🤣
 
phillip9698

phillip9698

Well-Known Member
lazyboy97o said:
Walt Disney Imagineering has the biggest budgets in the industry.

Management gives program requirements, not the design.
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The budget and “program requirement” dictates the design!

“Biggest budgets in the industry” means nothing on its own. 7DMT was not originally designed for what we have now. It went through a series of cuts before they landed on the current ride. Whose idea was it to build a Star Wars area set in a time period where the popular characters can’t appear with the bare minimum amount of attractions, and no visible movement, wasn’t engineering.


This is pretty close to me as an engineer. Hate when the customer asks me why their build doesn’t have this or that, similar to what I designed for another customer. Well, you didn’t want to pay for that, so you didn’t get it.
 
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D

DisneyHead123

Well-Known Member
phillip9698 said:
Cars merchandise always picks up when it’s back to school time. That’s when kids get new everything, and contrary to the opinion in this thread, Cars is still a popular IP.
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This was various toys though, not anything back to school related. It was occupying an entire display, floor to top shelf, with several shelves. That area typically has miscellaneous Fab 5 toys. (The back to school stuff was actually fairly IP free, relatively speaking, but that may be because schools sometimes specify they want plain solid colored folders and such. School supply lists have gotten incredibly specific.) Also, this was in the “Disney store” section, not the “Target vehicle” section, so I assume Disney has more say over what goes there.
 

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