DHS Big Reveal, New Logo

[Mac Tonight]

That's the thing — the new logo is void of any creativity whatsoever. If you put in those small but meaningful touches, like the H and the W, you get the feeling of old Hollywood while still keeping the relatively simple design. And then if Disney wanted to add the characters to the O's, they could go right ahead. It really isn't rocket science.

I think, they think they're appealing to a younger demographic. But really just no with that attempt.

 

[KBLovedDisney]

Thought I'd give it a shot.

View attachment 368725

Disclaimer: I'm not a professional graphic designer by any means.

 

[ToTBellHop]

At least it’s not Comic Sans like all of Bob Iger’s emails.

 

[jrhwdw]

It really is a brilliant idea. No other theme park up the street has ever had the idea to let people ride the movies or try to tie everything into a studios branding.

That theme park up the street doesn't have a galaxy far far away coming. or do we now don't want that because it's in the new logo??????

 

[Little Green Men]

Could be worse.

 

[Po'Rich]

It looks to me like the logo design purposefully de-emphasizes "studios." Perhaps they are looking ahead and planning on dropping "studios" from the name of the park.

 

[lazyboy97o]

That theme park up the street doesn't have a galaxy far far away coming. or do we now don't want that because it's in the new logo??????

Star Wars requires the park to get a [lousy] new logo?

 

[jrhwdw]

Star Wars requires the park to get a [lousy] new logo?

Of course not, but should Disney even bother to open SWGE??? No one will like it anyway!

 

[lazyboy97o]

Of course not, but should Disney even bother to open SWGE??? No one will like it anyway!

How is the opening of Galaxy’s Edge relevant to anything in this thread?

 

[jrhwdw]

How is the opening of Galaxy’s Edge relevant to anything in this thread?

Never Mind

 

[memethyst]

it looks like the logo for some designer clothing company... not for a disney park. way too plain and boring.
and the characters make it look even worse. i like mickey on the old logo, but when you put in 3 characters it looks overcrowded. and yeah the fact that it's not centered on the archway makes it look even more tacky.
i much prefer the art deco font over this generic one.

 

[KBLovedDisney]

Of course not, but should Disney even bother to open SWGE??? No one will like it anyway!

Looks like someone's joined the dark side.

 

[flynnibus]

They're switching from one meaning of 'studio' (a physical building) to another meaning (a production company).

They dropped the attempt to make it about making movies (and TV) a long time ago. This is just signage catching up to reality.

"it depends on what the meaning of ‘is’ is"

 

[flynnibus]

New logo.. while park still flounders without new vision = Waste

Thx Phil

 

[ᗩLᘿᑕ ֊ᗩζᗩᗰ]

I thought they were going to play off that stylized "Grauman's Theatre" motif for the logo. They're already using it on the in-park banners. Actually, that paired with the new logo fonts might have worked. (centered of course) This new logo is certainly cleaner and more "modern" but it looks very bland. And the IP integration just feels like an add-on; something a first year graphic design student would whip up to give their crappy logo some needed pizzazz.

Disney, be honest. Did you pay someone from Fiverr to design this?

 

[PizzaPlanet]

Am I the only one who kind of wishes they would just get rid of that arch altogether? I get that it meant something when the tour started back there but now it kind of just leads to nothing.

 

[Kram Sacul]

Am I the only one who kind of wishes they would just get rid of that arch altogether? I get that it meant something when the tour started back there but now it kind of just leads to nothing.

It leads to where MMRR should be going and a lot of wasted potential.

 

[ObscurityPoint]

Guys look it’s the three new rides this year! Get it? Get it? Star Wars.

Why doesn’t Epcot’s logo have Elsa and Anna on it? Or Baby Groot?

 

[MrPromey]

No wonder they're not building more rides in HS... there's only three "O"s in Hollywood for the different IPs.

Was just about to say, I wonder which IP will get swapped out first when they open up something else new down the road.

This feels like a very short-sighted concept for a logo but I guess they plan to make enough on new logo merchandise sales when they finally change it out again that they won't mind updating signs. :/

 

[Casper Gutman]

Was just about to say, I wonder which IP will get swapped out first when they open up something else new down the road.

This feels like a very short-sighted concept for a logo but I guess they plan to make enough on new logo merchandise sales when they finally change it out again that they won't mind updating signs. :/

We can take bets on which icon goes first. I’ll chose that version of Mickey, which already looks fairly outdated.