We don't know yet... they haven't started sending them. This site is to sign up to be notified when the new program goes live.
Not likely. Travel agencies only have access to the same promotions everyone else does.
But this isn't a travel agency. Well, Mousemisers is but they are linking to a site that is Disney official (or at least it looks it lol).
That is a different site than what was linked. That certainly looks like an official site. That being said, any deal posted there will more than likely still be available to pretty much anyone. At most they might put in some sort of stipulation that there must be one guest under 18 to be a "family" but given Disney's loose definition of family I do not see them doing that. If I had to guess they will just be sending out the same promotions that we always hear about with a family marketing angle mixed in. At most they might do PIN code type promotions.
That's kind of what I was thinking. I was envisioning similar promotions to the PIN code type things but with a family focus. Something where like maybe including promotions for free matching ear hats for everyone in the family or whatever.
Looks to me like they are hopping on the Woot!/Groupon/LivingSocial bandwagon. Either going to have a limited number of items at some discounted price, or a larger number of local "experiences" (for lack of a better term for local dining/entertainment) at a price only if so many get sold. I wouldn't be too surprised if they tossed out a very very limited number of trips at a big discount, just to build up hype. Send out emails to all the mommy blogs "Disney Deals site launching with a 7 day/6 night trip for a family of 4 for only $500!!*
