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Why isn't there more major sponsors in EPCOT?
- Thread starter SMRT-1
- Start date
Figment1986
Well-Known Member
one reason apple isn't sponsoring is because HP is sponsoring mission space... now Disneyland could have apple sponsor something since HP doesnt have anything there.
I would guess google has no need to sponsor something at the moment till they really want to push their newer products (android phones, their operating system, and some other products...)
I would guess google has no need to sponsor something at the moment till they really want to push their newer products (android phones, their operating system, and some other products...)
ChrisFL
Premium Member
Google? Microsoft? Apple?
Why aren't they sponsoring any attractions? Is Disney dropping the ball at even trying to attract sponsorship?
How about a redo of Journey into Imagination sponsored by Apple
Apple is a competitor to HP which sponsors Mission:Space.
So having competitors in attractions for sponsors probably isn't what Disney is trying to do....although they've had it before (I was looking at a 1973 park map with the Country Bears sponsored by Pepsi, and the Tomorrowland Terrace sponsored by Coke)
Other than that, there are soooo many other outlets for big companies to advertise these days...I don't know how much pull Disney has with sponsors, it's defintiely much different than in 1982
JWG
Well-Known Member
Google? Microsoft? Apple?
Why aren't they sponsoring any attractions? Is Disney dropping the ball at even trying to attract sponsorship?
How about a redo of Journey into Imagination sponsored by Apple
ROI.
Cost > Benefit
I don't buy GM because they sponsor Test Track. I certainly don't buy HP because they (acquired) sponsor Mission Space.
As companies continue to further scrutinize spending - this is an easy area to cut.
Testtrack321
Well-Known Member
they do in Innoventions.
Many times companies don't see such exhibits as being positive towards their goals. Apple will never sponsor anything, it's just their enigma. Microsoft I can see, but again, they don't necessarily sell directly to the consumer like HP, Kodak, etc do.
Look at Raytheon....their whole agenda is to engage the next generation of innovators. It can work both ways...both for the consumer as well as the future worker.
miles1
Active Member
True. Its undoubtedly difficult to analyze how many people buy a product or service because they visited a pavilion at EPCOT, much less a sponsored ride at the MK. It must be next to impossible to get shareholders or a board of directors to approve a multi-million dollar, multi-year commitment without solid numbers on what the return in business will be. This is probably the same reason we don't see any new countries in World Showcase. There's no way to track a visit to a WS "country" to an increase in tourism.
I doubt we'll see any new, large scale sponsorships or WS countries until we're back to a booming world economy, and companies are looking for new ways to attract business with some "disposable income."
PhotoDave219
Well-Known Member
The pavilion sponsorship economic model isnt working well anymore. In the current economic climate, comanies dont have that kinda cash.....
Figment632
New Member
$$$$$$$$$
DisneyMusician2
Well-Known Member
Especially since Disney does very little to anything without sponsorship money.
WoL is a perfect example. Disney wouldn't update anything to keep the pavilion new and current in hopes of attracting a sponsor, they simply let it degrade.
This attitude is like an unproven athlete refusing to play before they had a sponsorship deal in place. In the real world, it works the other way around.
Disney would be better off keeping attractions current and up-to-date, reserving space to implement changes to meet corporate requests, and attract sponsors in that fashion.
rock_doctor
Member
IMHO it is a combination of companies not having a future vision plus Disney has to put up with these companies once they sponsor. It may not be worth it for Disney to tolerate the demands the companies may make. We saw this with Pleasure Island. When it was unsponsored they had a wide variety of music available at the different stages, then CMT came it and it was mostly Country music and then BET and only hip hop and rap. Each step appealing to an ever smaller amount of people. With the company money comes demands from people with small minds... I do have to disagree about the value of sponsoring a ride, one of the major things i remember about WoM was the cars at the end. I loved to walk around and look at the cars. It is a good move. Consider "Eastern's If had wings" you associate the company with that ride. If you like the ride you will subconsciously be attracted to that company. It is a feel good thing....
EPCOT Explorer
New Member
I would love to see more sponsors in EPCOT. Ones that are strong, and dictate the feel and message of the WHOLE pavilion.
Seimens is the closest thing to this, but they dropped the ball with funding the descent.
Seimens is the closest thing to this, but they dropped the ball with funding the descent.
Innoventions
Member
Companies dont see any benefit in it and to be honest neither do I. Its not like they are doing any more advertising than having their name on it.
Plus I would assume that Disney(since it is a company) has certain guidelines that they want the sponsoring company to follow. I would think that these guidelines might be unappealing to a company because they would be spending millions of dollars on an attraction just to be sponsered by them and to only be seen by, in there terms, a small number of the population. The millions of dollars that they would be spending to sponsor could ultimately just go back into a marketing campaign on their own, so it reaches a broader audience.
In 82' i think sponsoring a pavallion wasnt a way of advertising but a way of showing off. Both wealth and product. Companies now just dont see the nessecity.
Plus I would assume that Disney(since it is a company) has certain guidelines that they want the sponsoring company to follow. I would think that these guidelines might be unappealing to a company because they would be spending millions of dollars on an attraction just to be sponsered by them and to only be seen by, in there terms, a small number of the population. The millions of dollars that they would be spending to sponsor could ultimately just go back into a marketing campaign on their own, so it reaches a broader audience.
In 82' i think sponsoring a pavallion wasnt a way of advertising but a way of showing off. Both wealth and product. Companies now just dont see the nessecity.
miles1
Active Member
Well, Eastern went out of business years ago. Maybe its a feel good thing but the afterglow didn't last too long.:lol:
RiversideBunny
New Member
What's in it for the sponsor if their name is already well known.
EPCOT Explorer
New Member
What's in it for the sponsor if their name is already well known.
It builds it even further. ....If you follow that line of thought, why would a company as big as, let's say Coca Cola continue to market? People know about it regardless. Having it constantly salient makes it something you think of, and you buy. If you sponsor a ride that people like, people will identify with your product.
I know I did....I was very happy to be a part of AT&T when they were with SSE. :lol: (Logo and all!)
ChrisFL
Premium Member
ooh, the deathstar
EPCOT Explorer
New Member
Now, yes, The DeathStar. :lol: Service is great....:lol::lookaroun
Back then, it was a blue SSE! :lol:
Epic Epcot
Member
Well they leave impressions on kids. I remember finding out about AT&T, United Technologies, Nestle, Kodak, IBM, GE, GM, HP, MetLife, Delta Airlines, FedEx, etc. at WDW when I was a kid. Those sponsors engraved their brand and logo into my brain at a young age, associating them with WDW. It's pretty effective advertising.What's in it for the sponsor if their name is already well known.