Huh, most of my posts bringing up Splash Mountain in this thread were removed. Should've expected that...
I think a lot of it is risk aversion. It is much less risky to give people things they already know and like. It's also much easier to market since people already know the property it is based on.
This is basically the same mindset for why most of the films released nowadays are sequels, remakes, and reboots, isn't it? Because it's "less risky"?
The question is, where did they get this idea? As soon as Iger came in, Disney only started building IP-based attractions, so it couldn't have been because of some original attraction that was such a huge failure that it convinced them IP-less attractions were dangerous.
Do you think it's because of how successful Harry Potter Land was for Universal? We all know Disney's been desperate to cash in on that...
They've always been at their strongest with their attention to detail and theming but more and more, there is a budget growing for other regional chains to do amazing dark rides too. An amazing dark ride doesn't necessarily "cut it" anymore.
What other theme park has an amazing dark ride built after 2010? Most of the non-Disney dark rides built since then are screen-filled Midway Mania clones... Reese's Cupfusion or whatever it's called in Hershey Park, the new Knott's Bear-y Tales, the Justice League dark rides at Six Flags parks...
Heck, how many dark rides has Universal opened since Islands of Adventure opened in 1999? SeaWorld doesn't even have any dark rides at all, does it?
For example, if Little Mermaid or Nemo had just been based on the theme of 'oceans', imagine how creative and elaborate those scenes could have been. Literally anything in the oceans to choose from. Instead they are based on movies, meaning we have to see a given sequence of characters who may or may not make for a particularly interesting ride experience.
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Little Mermaid or
Finding Nemo dark ride isn't a bad idea on paper - I think the environments lend themselves to a fun dark ride. It's the execution of both that's lacking.
Is what your saying if they rethemed Soarin with an IP that the ride would draw bigger crowds ?
Soarin' gets huge crowds already, it's clearly doing just fine without an IP (though I'm sure that was your point).
I'd challenge you to actually name ones that WEREN'T successful.. because just going from memory here I can't think of any that were not that didn't have some major cripple factor like Nemo did.
How many non-trackless dark rides has Disney built since Little Mermaid? People are apparently so impressed by Runaway Railway, Ratatouille, and Rise of the Resistance's not having tracks that they don't notice what problems those attractions have. Not that Rise of the Resistance is bad, but it's not a flawless ride.
Still anchors NFL in Florida.. doesn't sit empty.. still attracts thousands of riders.. still can push out long LL return times.. still can avg nearly 30min waits for a omnimover.. still anchors a top princess in the park. What more do you want?
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Little Mermaid dark ride that's actually good?
My general point is that there's an insistence on using IP, but people don't always flock to something simply because it's IP based.
Exactly. Stitch's Great Escape had a popular IP attached to it and was a failure. Same goes for the Legend of Captain Jack Sparrow and the Galactic Starcruiser, both of which were built under Iger.