It’s dying. Just looking at eyeballs on screens the vast majority of views for media of impact now is mostly user generated content. Hollywood cannot compete with that. What you see now is the reorganization and consolidation of a dying industry.
Bingo! I'm one of those sets of (glacier blue) eyeballs. I spend a great deal of time now on YouTube watching incredibly well produced and very entertaining content created by guys sitting in their home office with a newer iPhone and a laptop. I've gone down a World War II docu-history rabbit hole lately, after seeing some of the battle sites in Europe earlier this year. The quantity and quality of that YouTube content created by history buffs, or any other kind of buff, is insanely impressive. Don't even start on my cooking channels.
And I was a typical viewer of the 20th century. I grew up and spent much of my adulthood knowing exactly which show was on which network and what night of the week. From
The Beverly Hillbillies to
Happy Days to
The Cosby Show to
Seinfeld to
The Office, I ate it all up decade after decade. Not anymore. It's almost all entirely YouTube for me lately.
And new Hollywood movies are even a
rarer visit for my person or pocketbook now.
It’s just a matter of time before big tech like Apple and Google consume and integrate it all into their ecosystems. Disney included.
I'm not even quite sure what that all means, but I get the gist of it.

And I agree.
This is not just Disney continuing to waste huge amounts of money on movies that more often fail than succeed at the box office, it's a once every 100 years massive change to a once-infallible industry. SoCal's economy is really hurting right now because of this continuing culture change; massive layoffs, reduced spending, cancelled projects, closed divisions, rising unemployment, restaurants closed, buildings abandoned, etc., etc.
California already has the
highest unemployment rate in the nation at 5.5% statewide, but the LA area is especially hit hard.
L.A.'s entertainment industry faces severe crisis as thousands of jobs vanish and creatives struggle to survive
tickernews.co
Media layoffs have unfortunately become a trend as Hollywood continues to readjust after two strikes and Covid plus the advent of streaming and A.I.
deadline.com
And a big part of that financial damage being caused to Hollywood is due to YouTube and its single content creators sitting in their house in Cincinnati creating great yet incredibly niche content for free.
If you are going to preach and look down your noses at half the country, you better be willing for them to find something else to spend their money on. Oops! Too late.
