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Disney (and others) at the Box Office - Current State of Affairs

Disney Irish

Premium Member
And in other news, M3GAN 2.0 is now predicted to come in under the $20M expected opening. Its also getting hit hard with critics scores, currently sitting at 59% on RT.


Add to that the soft opening that 28 Years Later had, now sitting at only $70M WW, and again it brings up the horror genre fatigue that appears to be taking hold.
 

Tony the Tigger

Well-Known Member
And in other news, M3GAN 2.0 is now predicted to come in under the $20M expected opening. Its also getting hit hard with critics scores, currently sitting at 59% on RT.


Add to that the soft opening that 28 Years Later had, now sitting at only $70M WW, and again it brings up the horror genre fatigue that appears to be taking hold.
Looks like the Pitt movie will do well.
 

Ghost93

Well-Known Member
And in other news, M3GAN 2.0 is now predicted to come in under the $20M expected opening. Its also getting hit hard with critics scores, currently sitting at 59% on RT.


Add to that the soft opening that 28 Years Later had, now sitting at only $70M WW, and again it brings up the horror genre fatigue that appears to be taking hold.
I enjoyed M3gan 2.0, but not surprised many aren't liking it. IT's a complete genre change from the first film, leaning into the more comedic in absurd elements. I would compare it to the change in tone from Gremlins to Gremlins 2: The New Batch.

I also think the plot of M3gan 2.0 is needlessly convoluted for the type of movie it is.

Hope to catch F1 sometime in theaters this weekend or early next week. Want to see it in a Dolby if possible.
 

Disney Irish

Premium Member
Meh.
I don't know about that.
So far 28 years later has made 1.2x it's production budget.
I'm off the see M3GAN tonight.
Which means that so far 28 Years has lost a potential of $80M, using the usual 2.5x formula against its $60M budget. Even if you want to be generous and say it only needs 2x due to lower budget that is still $50M in the hole as of now. Its already dropping hard into low single digits for its daily numbers, and if I was to guess its probably a $10M-$12M weekend, max $15M.

So gonna be hard to rebound in my opinion, if it does breakeven it'll barely make it.

Enjoy M3GAN 2.0 though. :)
 

Disney Irish

Premium Member
I enjoyed M3gan 2.0, but not surprised many aren't liking it. IT's a complete genre change from the first film, leaning into the more comedic in absurd elements. I would compare it to the change in tone from Gremlins to Gremlins 2: The New Batch.

I also think the plot of M3gan 2.0 is needlessly convoluted for the type of movie it is.

Hope to catch F1 sometime in theaters this weekend or early next week. Want to see it in a Dolby if possible.
I saw F1 in ScreenX on an early preview on Wednesday, it was really good. Pitt is really good in the mentor roles that he has picked up now that is he later in his career.
 

TP2000

Well-Known Member
Let's do a mid-year checkup on where Burbank stands, shall we? Most of us are Americans so we'll be busy next week with Independence Day Weekend hosting and/or guesting 🇺🇸 🌭 , so we should do this now even though Lilo & Stitch might have another $50 Million in box office left.

It would also tell us what sort of heavy lifting Elio would need to do to get to profitability.

Using the available media info on marketing budgets and using a 60/40 box office take for domestic/foreign; the first five movies from Burbank (and Emeryville) have created a net loss of $245 Million at this year's box office. I don't see any way that Elio could make that up, does anyone else? If anything, Elio seems headed towards a loss of at least $150 Million.

Captain America 4: Production $180, Marketing $90, Domestic $120, Foreign $53 = $97 Million Loss
Rachel Zegler's Snow White:
Production $270, Marketing $100, Domestic $52, Foreign $47 = $272 Million Loss
The Amateur:
Production $60, Marketing $30, Domestic $25, Foreign $22 = $43 Million Loss
Thunderbolts:
Production $180, Marketing $90, Domestic $114, Foreign $77 = $79 Million Loss
Lilo & Stitch:
Production $100 (Phew!), Marketing $100, Domestic $236, Foreign $210 = $246 Million Profit
Elio:
Production $150, Marketing $75 = ????

Mid Year Check Up.jpg


Or, for our friends on the Metric system and the less specific 2.5X the production blanket formula, you'd get a profit of $37 Million so far.

That means Elio needs to make at least $375 Million at the global box office to break even and in order to not start lowering the current '25 profit of $37 Million. For example, if Elio only does $150 Million at the global box office, the 2025 profit disappears and turns into a $188 Million Loss by the time The Fantastic Four debuts in late July, using the 2.5x formula.

Captain America 4 = $37 Million Loss
Rachel Zegler's Snow White
= $471 Million Loss
The Amateur
= $54 Million Loss
Thunderbolts
= $68 Million Loss
Lilo & Stitch
= $667 Million Profit
Elio
= ???

Regardless of what Elio does, or doesn't do, at the box office, it's obvious to me that the star of this year's box office show is the team at Rideback Ranch that Burbank farmed out Lilo & Stitch to on the cheap for only $100 Million. If Rideback Ranch can produce a reasonably big hit and make a fat profit no matter which way you slice it with a budget roughly half the normal size Disney spends, why can't the Disney team on the Burbank campus do that same thing with the same IP?

Where does all that money go on the Burbank lot? 🧐

 

easyrowrdw

Well-Known Member
Brad Pitt is also much more of a draw then Chris Hemsworth, who hasn't had box office success outside of Thor.
True. I just checked the date and Rush came out a year after Avengers. That seems like it should’ve helped but nope. I was thinking more that the current popularity of Formula 1 was helping this new movie.
 

Tha Realest

Well-Known Member
The price of concessions absolutely matters, and that was, if not specifically mentioned, implied by my generalization of “the price of tickets.“

The bottom line is what used to cost X now costs around 2X. That jump happened quickly. Yes, you are posting from your point of view, and I am posting from mine. I am not going to the theater, sneaking in a drink and abstaining from popcorn or whatever.

The cheapest without specials for two people with shared popcorn and even one drink is around $50. When I was in my 20s, that couldn’t be an impulse purchase. It’s a planned event. The movie never used to cost as much as dinner.

No, that’s not the only reason. But it definitely explains recent history, along with other reasons like Covid (which provides multiple reasons of its own.)

Netflix doesn’t even have a decent selection of movies. It rarely has new ones. That still goes to HBO and what not.

And watching a movie at home in most cases is still a second rate experience.

All of this is far beyond my original point that one movie in 2025 is not the tipping point. That includes if studios overreact to that one movie in 2025. Everything is temporary. Everything has a solution.
I don’t know your life situation, but the prospect of seeing a movie, particularly a family film, with multiple kids in tow is a particularly costly proposition. Even with matinees and such, if they’re available for when you want to go - it’s easy to get around $50 before snacks and concessions. Heck, our local MLB team has a 4-person $100 ticket/food/drinks/parking package. Now, our NFL team regularly commands well in excess of $350/ticket for nosebleeds, but that’s a much more popular sport and team.
 

Tha Realest

Well-Known Member
Brad Pitt is also much more of a draw than Chris Hemsworth, who hasn't had box office success outside of Thor.
Which is odd, because despite being one of the most beautiful human beings to ever walk the earth he also has the sort of on screen charm and comedic chops of a Cary Grant, and is also intensely likeable.
 

Tha Realest

Well-Known Member
Let's do a mid-year checkup on where Burbank stands, shall we? Most of us are Americans so we'll be busy next week with Independence Day Weekend hosting and/or guesting 🇺🇸 🌭 , so we should do this now even though Lilo & Stitch might have another $50 Million in box office left.

It would also tell us what sort of heavy lifting Elio would need to do to get to profitability.

Using the available media info on marketing budgets and using a 60/40 box office take for domestic/foreign; the first five movies from Burbank (and Emeryville) have created a net loss of $245 Million at this year's box office. I don't see any way that Elio could make that up, does anyone else? If anything, Elio seems headed towards a loss of at least $150 Million.

Captain America 4: Production $180, Marketing $90, Domestic $120, Foreign $53 = $97 Million Loss
Rachel Zegler's Snow White:
Production $270, Marketing $100, Domestic $52, Foreign $47 = $272 Million Loss
The Amateur:
Production $60, Marketing $30, Domestic $25, Foreign $22 = $43 Million Loss
Thunderbolts:
Production $180, Marketing $90, Domestic $114, Foreign $77 = $79 Million Loss
Lilo & Stitch:
Production $100 (Phew!), Marketing $100, Domestic $236, Foreign $210 = $246 Million Profit
Elio:
Production $150, Marketing $75 = ????

View attachment 867347

Or, for our friends on the Metric system and the less specific 2.5X the production blanket formula, you'd get a profit of $37 Million so far.

That means Elio needs to make at least $375 Million at the global box office to break even and in order to not start lowering the current '25 profit of $37 Million. For example, if Elio only does $150 Million at the global box office, the 2025 profit disappears and turns into a $188 Million Loss by the time The Fantastic Four debuts in late July, using the 2.5x formula.

Captain America 4 = $37 Million Loss
Rachel Zegler's Snow White
= $471 Million Loss
The Amateur
= $54 Million Loss
Thunderbolts
= $68 Million Loss
Lilo & Stitch
= $667 Million Profit
Elio
= ???

Regardless of what Elio does, or doesn't do, at the box office, it's obvious to me that the star of this year's box office show is the team at Rideback Ranch that Burbank farmed out Lilo & Stitch to on the cheap for only $100 Million. If Rideback Ranch can produce a reasonably big hit and make a fat profit no matter which way you slice it with a budget roughly half the normal size Disney spends, why can't the Disney team on the Burbank campus do that same thing with the same IP?

Where does all that money go on the Burbank lot? 🧐

I love these updates. I have an uneasy feeling about FF. The end of the year has the 1-2 combo of Zootopia 2 and Avatar 3 (I don’t believe we’ve seen any marketing on those yet?) so that should make up all the lost ground.
 

Miss Rori

Well-Known Member
If F1 hits…. That kind of goes against the narrative that Action is faltering and Horror is trending… in fact (I have not seen either film yet)I predict that F1 will gross more worldwide then Jurassic
Given early word on Jurassic World: Rebirth has been sour (this past week it turned up as a one-off Mystery Movie screening at some Regal theaters, which is not typical for a tentpole picture, and those who saw it don't seem impressed) this might happen! Actually, Universal hasn't pushed it as hard as I expected they would, especially compared to the How to Train Your Dragon remake. And I've even seen new Wicked merchandise creeping onto the market or being made available for pre-orders in anticipation of its Part Two (which likely will be the one real, punchy challenger for the box office haul Zootopia 2 and Avatar: Fire and Ash are out for - I think all three will get along just fine), now that back-to-school sales are gearing up.

ThaRealest, I agree things aren't looking great for Fantastic Four: First Steps. The marketing push is there but it doesn't pop - as a friend pointed out, doing a retro bottle tie-in with Snapple as opposed to Coke or Pepsi doesn't scream enthusiasm. By comparison WB is chugging along with its Superman promotional efforts.
 

Ghost93

Well-Known Member
Which is odd, because despite being one of the most beautiful human beings to ever walk the earth he also has the sort of on screen charm and comedic chops of a Cary Grant, and is also intensely likeable.
People LIKE Chris Hemsworth and he is very talented. But, for whatever reason, they just don't show up to support his movies. It's very unfortunate because he checks all the boxes for a movie star.

Of course, maybe it's just hard to create movie stars nowadays, and Pitt is just lucky his career started about two decades before Chris Hemsworth's did.
 

Tha Realest

Well-Known Member
ThaRealest, I agree things aren't looking great for Fantastic Four: First Steps. The marketing push is there but it doesn't pop - as a friend pointed out, doing a retro bottle tie-in with Snapple as opposed to Coke or Pepsi doesn't scream enthusiasm. By comparison WB is chugging along with its Superman promotional efforts.
Yeah, Superman marketing is really saturated and inescapable. I also feel a lot of it is just the leads (and randomly the director, as if he is a star of the film himself) doing quick videos and appearances that pop up everywhere. I seriously feel like the two main leads have worked FT the last two months doing nothing but media appearances. Whether and how that translates to box office returns, we’ll see.

As far as FF, they both seem to be doing the conventional, check the box marketing efforts and making some bizarre choices (the tie in you mentioned versus mainline brands, featuring tertiary characters like HERBIE before the film even comes out). Again, it looks like JPR will at least launch with a nice opening weekend number. I also feel like audiences are more forgiving in terms of quality for JP films (much like Fast&Furious films). They don’t so much expect quality as they do certain intrinsic action beats and sequences in the films.

People LIKE Chris Hemsworth and he is very talented. But, for whatever reason, they just don't show up to support his movies. It's very unfortunate because he checks all the boxes for a movie star.

Of course, maybe it's just hard to create movie stars nowadays, and Pitt is just lucky his career started about two decades before Chris Hemsworth's did.
It’s really a head scratcher. You could’ve built an actor in a lab to be the quintessential movie star and that creation still wouldn’t match against Hemsworth. He can nail the five major roles for an actor - lead, supporting, comedic, dramatic, and action star - and sometimes more than one at once. And yet! Audiences don’t show up for his one off films.
 

brideck

Well-Known Member
The bottom line is what used to cost X now costs around 2X. That jump happened quickly. Yes, you are posting from your point of view, and I am posting from mine. I am not going to the theater, sneaking in a drink and abstaining from popcorn or whatever.

Then I guess the theaters shot themselves in the foot by making customers think that they have to have this stuff and then making it more expensive. I'm just there for the movies, and we'll maybe split a single something 30-50% of the time. With how often we go, if I were eating buttery popcorn and drinking massive sodas 3-4 times a week, I'd have a bunch of other problems.

I guess my only point is that the actual act of watching movies in public is not that expensive, but the mass psychology of the experience makes it so. If people really wanted to see movies more, they could break free of that and do so. People pinch pennies everywhere else. Why not here? [Answer: Because watching stuff at home has a much lower path of resistance.]
 

Animaniac93-98

Well-Known Member
F1's estimate is $55 million for the weekend, best for any Apple original movie

Elio expected to drop 45% in its second weekend to $11-$12 million

M3GAN 2 should have picked another weekend to open because it may only get $10 million
 

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