The good news for Disney is that the
US continues to make more wealthy people.
In 2016 there were
8,774 households earning $250K+ annually.
In 2023 there were
19,040 such households, an increase of 117%.
Setting aside inflation, regional living expense differences, etc, for a minute: $250K/year in 2023 was objectively enough money to afford a multi-day, on-site Disney World vacation.
So I think they'll continue to do a couple of things:
- Continue developing products that address the idea of "spend money to save time" trade-off
- Re-develop existing lands and attractions for Lightning Lane, rather than add completely new
- (I think that saves long-term OpEx.)
- Most new builds will be DVC and continue to convert existing inventory to DVC.
- I'd be surprised if new DVC builds aren't in the very best locations around property.
I could be wrong.
ETA: Cite for data