The spools are cool but yes, agrees. For a while Disney has gone in a New direction with merchandising.
" The merchandise is the star".
Not the store

. I disagree with this philosophy. I think a whimsical store is what brings them in and puts them in a good mood. If they're in a good mood they'll open their wallets.
I remember my first trip to mouse gear when it first opened at Epcot. I got wrapped up in the kinetic energy of that store and did I spend a lot.on the first visit.
Fast forward to 2018 in the and the grand reopening of the world of Disney at what is now Disney Springs..... And it debuts with an absolutely underwhelming industrial look with some minor hands of Craftsman. It was dull. It was boring. I left disappointed and with my wallet closed.
But they've been going in this direction for a while now. Disney must have some data that the money they save by " focusing on the merchandise", aka not spending it on the whimsical magical touches of the store itself, must be paying off at the register. It's not for mine but must be opening up other people's wallets.