Current Crowd Levels & Visitor Origins

Wendy Pleakley

Well-Known Member
Q1 Calendar 2025 Florida saw no change on visitors overall from 2024.

Q1 YoY
Domestic: +0.2%
Overseas: -0.8%
Canada: -3.4%
Overall: 0%


Note that they were expecting tourism to grow this year, as it has in previous years.

Being stagnant at 0% is obviously not the end of the world but it represents a downward trend.
 

Raineman

Well-Known Member
Original Poster
Sure, but a 3.4% drop in Canadian visitors over a quarter amounts to 42,000 people.

Canadian visitors make up about 2-3% of the total visitors to Florida.

That’s not saying there won’t be some impact, but it’s not going to be some massive dip.
For Florida specifically? Maybe not. For the entire country? It will be a good deal more than 3%. Like I mentioned in an earlier post, businesses in the northern states that rely on Canadian tourists in the summer are already feeling the pinch, and that's just from cancelled bookings/reservations and very few additional bookings/reservations. I'm just trying to get the point across through all of this that some Americans think the effect is going to be negligible, but even a small drop in visitors from Canada will cause a loss of multiple billions of dollars to the US tourism industry. I'm not saying the US tourism industry will collapse or anything, but it will definitely be felt.
 

Nevermore525

Well-Known Member
Note that they were expecting tourism to grow this year, as it has in previous years.

Being stagnant at 0% is obviously not the end of the world but it represents a downward trend.
Oh I expect things to continue to trend downward. It’s just how much will also happen domestically and overseas. Domestic growth for Q1 was enough to overcome any drops internationally.
 

Nevermore525

Well-Known Member
For Florida specifically? Maybe not. For the entire country? It will be a good deal more than 3%. Like I mentioned in an earlier post, businesses in the northern states that rely on Canadian tourists in the summer are already feeling the pinch, and that's just from cancelled bookings/reservations and very few additional bookings/reservations. I'm just trying to get the point across through all of this that some Americans think the effect is going to be negligible, but even a small drop in visitors from Canada will cause a loss of multiple billions of dollars to the US tourism industry. I'm not saying the US tourism industry will collapse or anything.
Was only giving Florida because this thread is within the WDW Parks and General discussion. Not denying other areas won’t be impacted as well. Those Northern States are more reliant on Canadian visitors.
 

Raineman

Well-Known Member
Original Poster
Was only giving Florida because this thread is within the WDW Parks and General discussion. Not denying other areas won’t be impacted as well. Those Northern States are more reliant on Canadian visitors.
It will be interesting to watch what effect it will have. And, as a Canadian, it will be interesting to see if people that are not going to the US are spending that money traveling within our country instead of visiting other countries.
 

Pix E. Dust

Active Member
What normally happens in these types of situations is that there is a loud and forceful boycott at first that quickly diminishes.
I think that there has been a misunderstanding of why Canadians aren't travelling to the US currently. I live on a birder town in Canada and I can tell you that, for some, yes, their feelings have been hurt and they are boycotting. For many more, though, they are afraid to go to the US. Every day, in the news, we hear stories of people being detained.

That being said, I am not afraid and will continue to travel to the US, which I love. But the fear around here is huge.

Most people see this for what it is, grandstanding and political maneuvering, and it won’t affect their life or travel plans in any way. Like all boycotts a minority are making a lot of noise but the silent majority are going about life as normal.
This is 100% not true. As I said, I live on the border. I pass by customs every day. There is virtually nobody crossing. People here would have crossed multiple times a week for groceries, gas, etc. Nobody is going to pay 40% on top of the exchange and the tax for goods.
I agree that the political climate isn't a big factor. One that many ignore is the exchange rate of the Canadian dollar. As of today the Canadian dollar is worth 72 cents US.
It has been that (or worse) for many years. I don't think that has much to do with anything.

For WDW/Florida, or any other southern US destination, winter is when most Canadians visit, so the effect in those areas may not be felt completely until the fall, but alot of the northern US tourist destinations have already had alot of cancellations for this summer, especially the beach towns/border towns in the northeastern Atlantic states.
Exactly. Here in Atlantic Canada, we are set to have a record-breaking tourism season as many who would normally vacation in New England are coming here instead.
Florida’s tourism in 2025 is showing continued growth compared to an already record-breaking 2024

For 2025, early indicators suggest sustained momentum. The first two months of 2025 showed a 0.5% increase in Canadian air visitation and a 6.5% rise in overseas visitors compared to 2024.

Hmm, would you look at that.

Sources:
  • Executive Office of the Governor, Florida. (2025-02-11). "RECORD BROKEN AGAIN: Florida Announces the Highest Tourism Numbers in State History in 2024."
  • Florida TaxWatch. (2025-02-24). "Economic report: Florida tourism poised for growth through 2030."
That data is not helpful. That was much too early and the tariff talk hadn't even began in the first 2 months. Also, those who already planned a trip would be more likely to go than cancel...although I know some who did.
We see similar things whenever there is a boycott of a product or service for some social/political reason. Typically there is an initial emotional response and then it fades quite quickly because the entire reason for the boycott is ill-conceived and self-damaging. Overall it's typically all transient in nature.
And just to emphasize, this goes far beyond a boycott for Canadians. I will continue to vacation in the US, despite being made to feel guilty for doing so, but most will not.

That all being said, I hope this translates to cheaper prices at WDW. I am waiting for the deals to book a trip.
 

Disstevefan1

Well-Known Member
I agree. And the question is-what is Disney going to do to try to make up for the significant decrease in revenue? I'm sure we'll see some deals in the coming months, whether it's resorts, parks, or packages for both.
Well, I am not so sure there will be decrease in revenue. I agree they will do ticket specials to get folks in, then they can fleece them of their money with LL, food and merch.

And we also must remember revenue is what Disney tells us revenue is.

The institutional investors who own the majority of Disney stock, require Disney stock to be (at the very least) stable.
 
Last edited:

Beastly74

Well-Known Member
My husband and I are Canadian and we love both Disney World and Universal and were just there in November 2024 and had planned on going back this May for DW and November for Epic Universe. We decided to cancel both trips for multiple reasons and will not be back for quite some time. This year we will be visiting Quebec and we are hoping to go to Paris for our 25th Anniversary next year. I won't go into details about why we made that choice but to be honest it was not a difficult decision even if it does make me a little sad.

Sorry have to add (as I went back to read some of the posts and quite a few were saying Canadians were cancelling trips due to the high exchange rate) and in our case that is not true. We paid the higher rate last year and we are lucky that we could afford to do so again this year if we wanted. I would put that at the bottom of the list of reasons for us.
 
Last edited:

Sir_Cliff

Well-Known Member
Looks like new visa restrictions are being announced that seem particularly aimed at citizens of the European Union over regulation of social media companies. The wording of it is still vague, but sounds like it could certainly apply to Brazil and possibly Australia and others.

Could have an interesting impact on WDW, particularly if it is applied to Brazil.
 

Lilofan

Well-Known Member
My husband and I are Canadian and we love both Disney World and Universal and were just there in November 2024 and had planned on going back this May for DW and November for Epic Universe. We decided to cancel both trips for multiple reasons and will not be back for quite some time. This year we will be visiting Quebec and we are hoping to go to Paris for our 25th Anniversary next year. I won't go into details about why we made that choice but to be honest it was not a difficult decision even if it does make me a little sad.

Sorry have to add (as I went back to read some of the posts and quite a few were saying Canadians were cancelling trips due to the high exchange rate) and in our case that is not true. We paid the higher rate last year and we are lucky that we could afford to do so again this year if we wanted. I would put that at the bottom of the list of reasons for us.
Many a trips we take -I-95 through the South. I count so many cars traveling South with Ontario plates. The. most recent trip I only noticed 1 car with Ontario plates headed South to FL.
 

Register on WDWMAGIC. This sidebar will go away, and you'll see fewer ads.

Back
Top Bottom