News Disney Parks Chief Josh D'Amaro Says Pricing Model Aims to Keep Vacations Affordable for Families

Disstevefan1

Well-Known Member
Ol' Joshie-poo was being a good corporate mouthpiece. Nothing more, nothing less. He was told what to say, rehearsed what to say, and repeated what he was told to say. Any business that needs to tell its core clientele just how "affordable" their product is... doesn't have a product that is "affordable" to its core clientele.
With this kind of performance Joshie-poo is a shoe in for the next CEO! 👍
 

Vegas Disney Fan

Well-Known Member
No, its not. Iger's public statements specifically target "income qualified" families as the target audience for theme parks. That's where Disney is drawing the line between aspirational and actual guests.

This is where I think Disney is massively failing right now, and it goes back to the value argument, they are pricing themselves as a premium product, for an upper middle class audience, but they are currently only offering a good product. If they were still offering the same quality they offered 5 years ago the prices wouldn’t bother me at all, but with all the cuts and lost perks it’s simply not the same quality of product anymore.
 

"El Gran Magnifico"

I unclog my nose in your direction
Premium Member
No No No remember Disney said you are the magic thus abdicating their responsibility to supply the magic

The “Magic” is now Grey Poupon.

IMG_4093.jpeg
 

Biff215

Well-Known Member
This is where I think Disney is massively failing right now, and it goes back to the value argument, they are pricing themselves as a premium product, for an upper middle class audience, but they are currently only offering a good product. If they were still offering the same quality they offered 5 years ago the prices wouldn’t bother me at all, but with all the cuts and lost perks it’s simply not the same quality of product anymore.
Certainly agree but would argue it’s been far longer than 5 years since they’ve offered a quality product. That’s just when they completely gave up on being better and just found ways to charge for everything that used to be included.
 

Tony the Tigger

Well-Known Member
I'm sure you've seen many studies on what percentage of current Disney guests go into debt for a visit to the House of Mouse.
And?
Fantastic. I can see the Disney mission statement

“Some Magic just costs more. If you can’t afford the Magic, don’t come”
That applies to literally everything that isn’t free.

Walt’s ideal that any family should be able to come never really applied to all families when he was alive. It’s idealism as anachronistic as the one-income household.

Not everyone can buy a mansion, a house, or a condo. Some can’t afford rent. Always been this way, always will. Same applies to Ferraris, Hyundais, and old beaters. Same applies to Disney vacations with tour guides, beach house rentals, and day visits to the zoo.

We’re all at different levels. Same as it ever was. Those levels can change throughout your life, based on your actions and based on outside factors.

Iger and Josh are dealing in the plane of reality in which they find themselves. Perhaps the ones trying to shoehorn the 1950’s or even 1980’s Disney trips into today are the ones who are out of touch.
 

MerlinTheGoat

Well-Known Member
And?

That applies to literally everything that isn’t free.

Walt’s ideal that any family should be able to come never really applied to all families when he was alive. It’s idealism as anachronistic as the one-income household.

Not everyone can buy a mansion, a house, or a condo. Some can’t afford rent. Always been this way, always will. Same applies to Ferraris, Hyundais, and old beaters. Same applies to Disney vacations with tour guides, beach house rentals, and day visits to the zoo.

We’re all at different levels. Same as it ever was. Those levels can change throughout your life, based on your actions and based on outside factors.

Iger and Josh are dealing in the plane of reality in which they find themselves. Perhaps the ones trying to shoehorn the 1950’s or even 1980’s Disney trips into today are the ones who are out of touch.
11-28-11pov_rev12-11-24_f1.png


Income inequality has been rapidly on the rise since the 1970s. There have unfortunately always been people who have struggled financially to make ends meet. But during the middle parts of the 20th century (post-depression era), things were demonstrably improving for a lot of people in significant ways. As the aforementioned chart notes however, things slipped and poverty has been on the rise since then.

And no it doesn't have to be this way. At absolute bare minimum, poverty and income inequality can be dramatically reduced. It has been before, and it's very possible to do much better. The trick is simply not letting up when you're making solid headway and allowing things to swing back the other direction.

Society has breaking points as to what it's willing to tolerate from those at the very top. They've been broken countless times throughout human history, plenty of examples even within the past couple hundred years. The chart above represents a small handful of very wealthy people playing with matches while sitting atop a tiny rock surrounded by an ocean of gasoline.
 

Tony the Tigger

Well-Known Member
11-28-11pov_rev12-11-24_f1.png


Income inequality has been rapidly on the rise since the 1970s. There have unfortunately always been people who have struggled financially to make ends meet. But during the middle parts of the 20th century (post-depression era), things were demonstrably improving for a lot of people in significant ways. As the aforementioned chart notes however, things slipped and poverty has been on the rise since then.

And no it doesn't have to be this way. At absolute bare minimum, poverty and income inequality can be dramatically reduced. It has been before, and it's very possible to do much better. The trick is simply not letting up when you're making solid headway and allowing things to swing back the other direction.

Society has breaking points as to what it's willing to tolerate from those at the very top. They've been broken countless times throughout human history, plenty of examples even within the past couple hundred years. The chart above represents a small handful of very wealthy people playing with matches while sitting atop a tiny rock surrounded by an ocean of gasoline.
Yes, and…not Disney’s fault.
 

JD80

Well-Known Member
This whole "most people go into debt" thing for WDW don't read the study to show that most of the time it's paid off within a year.

I go in to debt every time I go to WDW because my Disney Visa gives me 6 months interest free.
 

Biff215

Well-Known Member
This whole "most people go into debt" thing for WDW don't read the study to show that most of the time it's paid off within a year.

I go in to debt every time I go to WDW because my Disney Visa gives me 6 months interest free.
That’s not the reality for “most”, but credit card debt is not Disney’s problem. The problem is this simply isn’t sustainable and eventually this demographic will be less likely or flat out unable to visit. Disney is banking on the upper class to step in and fill the void, I’m just not convinced they want to put up with theme park crowds and the heat. 🤷‍♂️
 

Taceva

New Member
I’m going on vacation to Florida but skipping Disney the pricing is outrageous and for a family of 6/ I paid for a week resort air bnb. Sorry Disney won’t be visiting til you lower your day passes . Over 1200 for one day pass for family of 6/ and that’s affordable . Not
 

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