
Disney Parks Chief Josh D'Amaro Says Pricing Model Aims to Keep Vacations Affordable for Families
Disney Parks Chief Josh D'Amaro Says Pricing Model Aims to Keep Vacations Affordable for Families

But can you visit Disneyland for $104 the same day you stay at a value hotel at Walt Disney World?![]()
“You can still go to Disneyland today for $104—the same price it was in 2018 or 2019. You can still stay in a value hotel at Walt Disney World.”
How many dates have that $104 pricing, Josh? Three? How much is a WDW value hotel per night, rack rate?
“Costs are increasing. We know that. And I have a responsibility to our investors to be thoughtful about that. But the frame is always the same—deliver great value.”
Value for the investors? I thought so. Or did you mean the guests you nickel and dime on the regular? Doing a bang up job, bud. If there's so much "great value" being offered, why do you have no fewer than half a dozen discount programs running at WDW this summer? And fall? And winter?
D’Amaro acknowledged the concern around affordability and said it’s something he thinks about “every single day.”
“We have a dashboard with so many buttons and knobs that we’re constantly fine-tuning to react to what we’re seeing in the broader macro marketplace.”
“Seasonality used to look like a heart rate monitor. We’ve flattened that out with pricing strategies—lower prices in low-demand periods, and higher pricing when demand peaks.”
Will he take the upcoming Memorial Day holiday off?Today is May 14, 2025. Josh D'Amaro thought about affordability today.
Next Josh D'Amaro affordability thought update May 15, 2025.
He can’t - he’s got too much important work to do.Will he take the upcoming Memorial Day holiday off?
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