News Disney Parks Chief Josh D'Amaro Says Pricing Model Aims to Keep Vacations Affordable for Families

HauntedPirate

Park nostalgist
Premium Member
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“You can still go to Disneyland today for $104—the same price it was in 2018 or 2019. You can still stay in a value hotel at Walt Disney World.”

How many dates have that $104 pricing, Josh? Three? How much is a WDW value hotel per night, rack rate?

“Costs are increasing. We know that. And I have a responsibility to our investors to be thoughtful about that. But the frame is always the same—deliver great value.”

Value for the investors? I thought so. Or did you mean the guests you nickel and dime on the regular? Doing a bang up job, bud. If there's so much "great value" being offered, why do you have no fewer than half a dozen discount programs running at WDW this summer? And fall? And winter?
 

drizgirl

Well-Known Member
Michael Jordan Lol GIF


“You can still go to Disneyland today for $104—the same price it was in 2018 or 2019. You can still stay in a value hotel at Walt Disney World.”

How many dates have that $104 pricing, Josh? Three? How much is a WDW value hotel per night, rack rate?

“Costs are increasing. We know that. And I have a responsibility to our investors to be thoughtful about that. But the frame is always the same—deliver great value.”

Value for the investors? I thought so. Or did you mean the guests you nickel and dime on the regular? Doing a bang up job, bud. If there's so much "great value" being offered, why do you have no fewer than half a dozen discount programs running at WDW this summer? And fall? And winter?
But can you visit Disneyland for $104 the same day you stay at a value hotel at Walt Disney World?
 

Raineman

Well-Known Member
The value for each $ spent by Disney theme park guests has been decreasing for years, and seems to be decreasing almost exponentially now. But thanks, Josh, for trying to gaslight us into thinking it' still affordable and a "great value".
“We know we’re delivering value because that’s what our guests tell us.” Did they just survey the Disney-bounding, "sooooooo magical!" pixie-duster moms?
 

LSLS

Well-Known Member
“We have a dashboard with so many buttons and knobs that we’re constantly fine-tuning to react to what we’re seeing in the broader macro marketplace.”

I know he's really talking about fine tuning pricing on higher levels (like by month, not daily), but still hilarious with this quote too:

“Seasonality used to look like a heart rate monitor. We’ve flattened that out with pricing strategies—lower prices in low-demand periods, and higher pricing when demand peaks.”
 
You build more DVC hotels at a higher rate that the normal 9-5 person can't afford. Which puts more people in the parks. When you have that you have frustrated people. I hear and see it, Dads " I'm never coming here again " Mom has another opinion. Josh, get a stroller and 3 kids between the ages 3-9 during the summer lines, don't buy the (EXPENSIVE LIGHTNING LANE) and tell me how your 12-14-16 hour experience is. Try and find a seat to sit down and have lunch, for 5. which you have to order a head of time. Dinner reservations, months out before you come to this Magical Vacation! Don't walk around in you Disney Polo shirt and with your other people from your office taking notes as you walk around and think all is Magical, it's not. I've been a season pass holder since 2001, a DVC member since 2020, but I got to tell you it's coming to an end. It's getting to be for Grandma and Grandpa. It was more Magical 25 years ago.
 

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