News Disney Parks Chief Josh D'Amaro Says Pricing Model Aims to Keep Vacations Affordable for Families

monothingie

You can't not afford me !
Premium Member
92% occupancy in Q2 says otherwise. I'd be curious if we could compare attendance in Q2 2025 to Q2 2019. If attendance in 2025 is less than 2019 then WDW has managed to get more people to stay on site vs. off site. Which is a huge win.

2019 and 2025 look very close to the same for Room Nights and Occupancy.


View attachment 859485View attachment 859487
Two things:

1: That's year over year. So there was this little thing that happened between 2019 and 2025 that created some disruptions.

2. Domestic includes DLR.
 

Lilofan

Well-Known Member
Bob, Josh and Hugh don't give a cr@p about the guest experience in the parks or the affordability in the parks. They don't go to the parks, just just want to continue to milk these cash cows.

They know folks who can still afford to visit the parks will continue to visit. They continue to raise prices on everything to prop up revenue with less guests visiting.

All Bob, Josh and Hugh care about the next quarterly report.

Folks may think this is short sighted and a bad business model, but that's how its been for decades, perhaps to a lesser extent in past decades but its always been the case.
Yes and full support of the Disney Board who were all recently reelected . Nothing but crickets on that.
 

JD80

Well-Known Member
Two things:

1: That's year over year. So there was this little thing that happened between 2019 and 2025 that created some disruptions.

2. Domestic includes DLR.

I'm just looking at occupancy numbers, it's a straight percentage of hotel nights for the quarter.

edit: I'm comparing apples to apples. Domestic occupancy.

Disneyland had 2900 rooms. WDW has nearly 37,000. That difference in hotel room nights available keep that occupancy a strong relationship with WDW.
 
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JD80

Well-Known Member
Your sums are off, you are summing up the year as well. 2023 should be 48770. 2019 was almost exactly 10 million more people, so that is the increase you would be seeing from 2023-2025 if it is similar.

Sorry here ya go.

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Charlie The Chatbox Ghost

Well-Known Member
Disney, and so many other corporations, could easily afford to make their products more affordable for people, but they simply choose not to because the culture of consumerism is so profitable, and they don't want it any other way. Disney for example is turning their brand into a "lifestyle" brand, a luxury that is tied to your identity. The cult community in the desert are gonna be wild to see. Also, the reason so many people sell things or go into debt for Disney trips is because the "Disney World vacation" has become a cultural milestone. People are raised to believe that Disney is this amazing thing that you just have to go to, and if you don't take your kids there, you're depriving them or yadda yadda yadda. I have a friend who's never been to Disney and he feels bad about it, even though it's just a theme park. But society at large sees Disney as a quintessential American childhood experience, so many parents feel pressured to get their kids there while they're still young. Again, still a choice they have to make, but the pressures of society and the messages you are raised with can really affect what should be a simple decision.



All of the above to say... there are many factors contributing to why Disney is so expensive for most people nowadays, even those who are better off, and most of those factors have nothing to do with consumers, so blaming park guests for Disney's pricing is a bit unfair.
 
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Tony the Tigger

Well-Known Member
Jeff Bezos admitted he sleeps in until noon most days, is that the lifestyle of someone who's "working 365 days a year"?

It’s the lifestyle of someone who is successful.

I’m sure he worked hard when Amazon was just books and eBay was bigger.

As your business grows, you take on different roles.

I haven’t set an alarm in decades, nor had to work a cash register in many years, but I still work quite a lot - just on my own schedule. When you do better, you pay other people to do the things you used to do.

I used to respect Jeff. Not so much anymore. That’s neither here nor there. He doesn’t have to work another day in his life if he doesn’t want to. I’ll hold my fire on him sleeping until noon.
 

John park hopper

Well-Known Member
Joshes salary seems to be a secret 2022 it appears he was paid 35 million lives in a wealthy area 30 minutes from Disneyland. I find it hard to believe he along with Bob have any concept of the average working man and to say Disney is making it affordable makes me laugh. I don't begrudge anyone from making money but don't take me for a fool
 
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Chi84

Premium Member
Joshes salary seems to be a secret 2022 it appears he was paid 35 million lives in a wealthy area 30 minuted from Disneyland. I find it hard to believe he along with Bob have any concept of the average working man and to say Disney is making it affordable makes me laugh. I don't begrudge anyone from making money but don't take me for a fool
I would hope he’s able to think beyond his own personal experience.
 

networkpro

Well-Known Member
In the Parks
Yes
Disney, and so many other corporations, could easily afford to make their products more affordable for people, but they simply choose not to because the culture of consumerism is so profitable, and they don't want it any other way. Disney for example is turning their brand into a "lifestyle" brand, a luxury that is tied to your identity.
All of the above to say... there are many factors contributing to why Disney is so expensive for most people nowadays, even those who are better off, and most of those factors have nothing to do with consumers, so blaming park guests for Disney's pricing is a bit unfair.

No, its not. Iger's public statements specifically target "income qualified" families as the target audience for theme parks. That's where Disney is drawing the line between aspirational and actual guests. I'm sure you've seen many studies on what percentage of current Disney guests go into debt for a visit to the House of Mouse.
 

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