News Disney Parks Chief Josh D'Amaro Says Pricing Model Aims to Keep Vacations Affordable for Families

Sirwalterraleigh

Premium Member
So, if Disney was affordable when we made much less money, how is it not affordable now?
Because they have systematically, openly destroyed the price dynamics to compensate for losses in other parts of their portfolio.
We all know it…some act as though it’s worth debating. Nobody is fooled

And let’s be clear: it was never cheap or “affordable for everyone”…our great dog eat society isn’t built that way.

But there were times until recently when it was a “pretty good deal” relative to inflation

That has not happened since the housing crash. The constant screw turning means every year the value ratio decreases…which is similar to all costs at home. There’s nothing fun about that…knowing you’ll pay more for the same or less with no pause.

15 years is a long time to feel like you’re being shook upside down until the last quarter falls out of your pocket.

And it’s not opinion or a myth…
How do we know? Because it makes press once a week…and Bob sent his joker looking puppet out to address it. If it wasn’t a problem…they ignore it.

But that’s not what Happened. This is the second time in the last year it did. That’s unusual
 

monothingie

$179 Plus Tax???
Premium Member
Today is May 16, 2025. Josh D'Amaro thought about affordability today when he saw a Spirit Airlines Jet out the window of his private jet reflecting off of the glass of preflight champagne.

Next Josh D'Amaro affordability thought update May 19 2025 because rich people like Josh don’t think about the poors on weekends. Unless they’re waiting on him.
 
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John park hopper

Well-Known Member
The bubble is permeable, you can bring outside food and drinks. So I don't share the same sentiment, because for the most part food prices are reasonable and inlined with prices at other cities and metro areas.
There are other entertainment experiences, like concerts or tournaments where it's not permitted to bring in outside food or even water, and prices are significantly more jacked up than anything at Disney parks.
Concerts and tournaments are not open 7 days a week and 365 days a year- you are comparing apples and oranges
 
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Sirwalterraleigh

Premium Member
The bubble is permeable, you can bring outside food and drinks. So I don't share the same sentiment, because for the most part food prices are reasonable and inlined with prices at other cities and metro areas.
There are other entertainment experiences, like concerts or tournaments where it's not permitted to bring in outside food or even water, and prices are significantly more jacked up than anything at Disney parks.
…oh this again?
Concerts and tournaments are not open 7 says a week and 365 days a year you are comparing apples and oranges
…it’s been awhile since we had the ultimate false equivalency, hasn’t it?

“But, but…Taylor swift was expensive…”

But you’re there for 4 hours…not 170, which requires 25 meals.
 

Lilofan

Well-Known Member
At the end of the day they all serve to provide entertainment. It's Econ 101 - alternatives and substitutes. Most families have a finite yearly budget for entertainment.
Some in my neighborhood don’t think twice to spend thousands of dollars to see El Tri take on USA and travel to go to the soccer match. The same folks say WDW is too expensive for family to go on vacation.
 

LSLS

Well-Known Member
Honestly, I don't even get the comparisons. Sporting events have gotten crazy expensive as well. And as a result, most sports are seeing declines in attendance. Outside of Taylor Swift, concerts are way down as well. Lots of big time musicians have outright cancelled concerts in the last year due to ticket sales, or at least moved to smaller venues. So being in the same price range as others who are seeing declines due to affordability isn't really making the case on affordability.
 

Lilofan

Well-Known Member
Honestly, I don't even get the comparisons. Sporting events have gotten crazy expensive as well. And as a result, most sports are seeing declines in attendance. Outside of Taylor Swift, concerts are way down as well. Lots of big time musicians have outright cancelled concerts in the last year due to ticket sales, or at least moved to smaller venues. So being in the same price range as others who are seeing declines due to affordability isn't really making the case on affordability.
In regards to the NBA when’s the last time did one see an empty seat at one of the games ? One pricey ticket is $20K for a regular season Knicks game - court side seat including food and drink at MSG private restaurant before and during game and food and drink while at courtside.
 

Charlie The Chatbox Ghost

Well-Known Member
Honestly, I don't even get the comparisons. Sporting events have gotten crazy expensive as well. And as a result, most sports are seeing declines in attendance. Outside of Taylor Swift, concerts are way down as well. Lots of big time musicians have outright cancelled concerts in the last year due to ticket sales, or at least moved to smaller venues. So being in the same price range as others who are seeing declines due to affordability isn't really making the case on affordability.
Yeah, aren't some musicians suing sites like Ticketmaster for price gouging? I know concerts are more expensive because most people don't buy albums anymore (which is how musicians used to make their money, and streaming doesn't pay nearly as much) but they were definitely overpriced regardless.

Aside from that situation though, I'm pretty sure most "leave your house" activities are incredibly expensive nowadays. Theme parks, amusement parks, musical festivals, concerts, sporting events, vacation resorts, beach trips, road trips... you could probably go on and on. The average family used to be able to do at least one big vacation or a few smaller vacations a year a few decades ago and now most families are lucky to get a weekend trip in every year because everything is just too expensive. Even going out to eat at a reasonably decent restaurant is outrageous now- a dinner for two (one drink each, one entree each, and an appetizer) tends to get close to $100 at anywhere that isn't a chain or fast food, and even *those* are expensive now- $30 for two people at McDonald's is the new "normal".

These companies whose products aren't even essential for survival are raising their prices to squeeze every last penny out of a population who haven't seen significant wage increases in ages. Going off this chart, the median inflation adjusted hourly earnings in the US in 2023 was $19.24, compared to 1973, where it was $17.48 ($2.80 in 1973 dollars). That's less than $2.00 of increased purchasing power in 50 years, meanwhile things certainly haven't increased by less than $2.00. In 1990 it cost $29-31 dollars to go to the Magic Kingdom, which would be $73.63 today (using this inflation calculator). If a ticket to Magic Kingdom was sold for $73 today, people would say it's an insane deal! Funnily enough though, that's about the same price as a ticket to Tokyo Disneyland or Disneyland Paris, which are arguably the two best castle parks in the world... hmm.

You can argue that the $110-ish difference in ticket price between adjusted inflation and actual sale price is justified because of the increase of attractions with more advanced technology, but I am sure if I were to go break down what has been added (and removed) to Magic Kingdom from 1990 to today, that increase wouldn't really be justified. Going off of this timeline (which for whatever reason doesn't count Tom Sawyer's Island or the Shootin' Arcade as attractions, so I'll add those to the numbers), there are 32 attractions as of 2021. Today that'd be 31, given the only true closure from 2021-present is the Shootin' Arcade- Splash and CBJ were replaced so the numbers don't change for those. In 1991, there were... 36 attractions. Oof. This timeline is only counting rides and theater shows, not parades or fireworks, but I doubt you could really count those since they rotate out and there's never more than one or two of each at a given time.

The cost to do practically anything in America, even just surviving, has gotten so expensive and I frankly don't understand why these companies are doing this- if they keep raising prices to keep having "record profits", eventually no one will be able to afford their products and they'll have no one to buy them, causing them all to go under (or need hefty tax payer-funded bailouts from the government). How is that a good business strategy? Is it not better to keep your product reasonably attainable to the average consumer to ensure long term survival and steady growth rather than go all in on price gouging for fast growth but short term survival? Maybe there's some wealthy CEO logic here I don't get as a lowly peon- after all, I don't think about the affordability of Disney parks every day like our dear Josh. I guess that's why he's in charge, huh?

I could keep going but I was supposed to start working an hour ago. Started typing this up at like 9:05 AM and here we are now. Hopefully I can get this Honest Review I'm editing finished quickly, lmao.
 

Sirwalterraleigh

Premium Member
At the end of the day they all serve to provide entertainment. It's Econ 101 - alternatives and substitutes. Most families have a finite yearly budget for entertainment.
Which is exactly why a Disney yutz saying “we think it’s affordable…” is completely tone def

If that was the perception…the question would never be asked.

The bottom is starting to fall out of travel…which is the first step towards overall recession. That’s why this type of thing is being brought up in the first place

Read the room, Joshy poo!!
 

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