Definitely a double edged sword, and not to say my ideas are the only way Universal could problem solve. A really well done interactive Ghostbusters ride packed to the gills with projection mapping and special effects (no more AR imo) seems like such a slam dunk. Men In Black is my favorite shooting ride in the world so I'd love to see UC take a swing at a modern version. Unfortunate that the recent Ghostbusters films haven't served the IP too well.
A slow boat ride to complement Jurassic World would be a great fit from a ride system perspective and Shrek is easily one of the most timeless properties (with family appeal) they have the rights to.
Something science fiction-y would be a good thematic complement to what they have with Nintendo, Potter, Jurassic, Minions mix, and would be more varied than something like more Potter or Darkmoor.
If we're looking at the plots they have, it seems like there's really room for 3 more full lands or areas
Expansion Pad | Space | Potential IP |
Falls Lake | 10.1 acres | LotR, Hagrid's |
Lower Lot + Backstage Expansion | varies | Pokemon? |
Tram Plaza | 6.3 acres | DiagonMoM, Darkmoor, |
Simpson's Replacement | 1.1 acre | ?? |
| | |
I didn't mean to suggest that they'd be able to execute instantly, but just that it would be faster than developing original attractions for USH vs cloning or even "adapting" IP to new ride systems to keep the domestic parks differentiated, if they do hope to open a major attraction around the Olympics excitement. For example, my understanding is that the process to bring Monsters Unchained to Hollywood, would be faster than trying to adapt the Monsters ride assets for the Jurassic World Scoop system or something brand new.
Totally possible they don't feel the need to have a brand new ride and could lean into Fan Fest type events or other marketing buzz.