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Disney (and others) at the Box Office - Current State of Affairs

LittleBuford

Well-Known Member
Solid comment! I agree.

The real question is: Does what an actor says actually affect ticket sales when it goes
Viral for the average moviegoer?

I have no idea. In fact, before these comments, I was on record saying this movie would do great.
I suspect most people don't care. Cynthia Erivo and Ariana Grande were widely ridiculed for their interviews in the lead-up to the release of Wicked, but none of that seems to have prevented the film from doing extremely well.

And if Captain America performs well despite the controversy, then I see no reason Snow White shouldn’t do well either.
It won't do well if it's not a good film to begin with, regardless of anything Zegler may have said. Based on what I've seen, I'm not hoping for much.
 

Disney Irish

Premium Member
Because we all want to know the answer to this question, “When an actor’s comments go viral, do they actually affect ticket sales for the average moviegoer?”
Do we? Outside of you and maybe one or two others, I don't think very many people here actually even questioned ticket sales.

In the end I think the average moviegoer doesn't care about the statements of an actor only whether a particular piece of content is good or not. Its the same reason why some here don't think that review bombing and other tactics to try and take down a movie don't move the needle either. If the movie is good it'll overcome, at least that is what I've been told here.
 

Disstevefan1

Well-Known Member
I'm sure actors have been saying surprising or unwise things about the films they star in for years (which doesn't mean I think Mackie said anything wrong). What's changed is that certain online agitators are now ready to pounce on any decontextualised snippet that might fuel the outrage machine. The answer as I see it is not for actors to be reined in or censured (unless their statements cross a line, as Zegler's post-election outburst did), but for the public to keep things in perspective.
Its too bad the actors are not smart enough to understand this. Also their managers should know better and tell the talent they manage.
 

LittleBuford

Well-Known Member
It should come as no surprise that if the mantra of the last several years of “free speech doesn’t protect you from the consequences of your actions” that’s its turned around and used in kind.
I don't view this as a particularly new idea. Nor is it one that I would associate with one "side" more than the other. It's a generally applicable principle that everyone would be wise to bear in mind.

My issue isn't that actors are being held to account for the things that they've actually said, but that their meaning is being deliberately twisted and misconstrued by those looking to stir the pot. Such tactics are making an already angry and divided world even angrier and more divided.
 

MisterPenguin

President of Animal Kingdom
Premium Member
Ya know... the whole plot of CA4 is that Captain America rebels against American law and the president, who turns himself into a monster.

What Mackie said represents the plot of the movie.

And the plot of the movie is the same as Civil War in which Captain America (Steve Rogers) and other heroes defy American law when it ratified the Sokovia Accords.

Both Captains America go against their own American government when they believe the American government is enacting laws that go against freedom.
 

Disney Irish

Premium Member
They need to watch what they say for the vultures out there.
Doesn't this then completely goes against the whole "free speech" argument that so many like to have? If they have to "watch what they say" then isn't that tantamount to restricting their right to free speech, something that many claim happens to many by the media? Or is it only good for some in this country, ie fine only if I like what you have to say.

Its a slippery slope, one that I don't think many want to go down.
 

JackCH

Well-Known Member
Ya know... the whole plot of CA4 is that Captain America rebels against American law and the president, who turns himself into a monster.

What Mackie said represents the plot of the movie.

And the plot of the movie is the same as Civil War in which Captain America (Steve Rogers) and other heroes defy American law when it ratified the Sokovia Accords.

Both Captains America go against their own American government when they believe the American government is enacting laws that go against freedom.
I always thought of Captain America as being a symbol of an ideal America. What it should be. In which case, it makes sense he might go against American government if it goes against American ideals.

The problem is, nowadays, many people don't agree on what the core American ideals should be or how they are to be implemented.
 

Willmark

Well-Known Member
My issue isn't that actors are being held to account for the things that they've actually said, but that their meaning is being deliberately twisted and misconstrued by those looking to stir the pot.
Given the rules of the board as it currently stands I can’t point out examples but let’s say the last few weeks have been interesting on that point.

Such tactics are making an already angry and divided world even angrier and more divided.
Yes and yes.

And either “side” is accusing the other of being the party solely responsible while ignoring their own bad behavior or that of those they align with.

In the long run nothing good is ever going to come of this especially when debates get mired in call a of “false equivalency!” (Not saying you here). I’ve seen it happen and all that can be done is shrug. No one is changing anyone else mind on their stances anytime soon. Especially when it comes to what is or is not equivalent.
 

Ghost93

Well-Known Member
I suspect most people don't care. Cynthia Erivo and Ariana Grande were widely ridiculed for their interviews in the lead-up to the release of Wicked, but none of that seems to have prevented the film from doing extremely well.


It won't do well if it's not a good film to begin with, regardless of anything Zegler may have said. Based on what I've seen, I'm not hoping for much.
It also depends on the target audience. Wicked was designed to appeal to theater kids who don't tend to mind when actors get overly emotional and act a little extra. So while the Internet made fun of Cynthia and Ariana, the actual core fanbase of Wicked wasn't deterred. However, if Cynthia and Ariana had a similar press tour while appearing in a Marvel or Star Wars movie, their antics would have likely been received differently by the Marvel fandom.

To be clear, Cynthia Erivo and Ariana Grande didn't really do anything egregiously wrong on the Wicked press tour. I'm just saying they were fortunate that the Wicked fanbase isn't nearly as toxic as other ones.
 

MagicMouseFan

Well-Known Member
I suspect most people don't care. Cynthia Erivo and Ariana Grande were widely ridiculed for their interviews in the lead-up to the release of Wicked, but none of that seems to have prevented the film from doing extremely well.


It won't do well if it's not a good film to begin with, regardless of anything Zegler may have said. Based on what I've seen, I'm not hoping for much.
I agree with you, I don’t think these comments will have impact on the movie’s success. Timing plays a big role here. If he had said this right after Wish flopped, when Disney was struggling and some moviegoers were already hesitant, it might have mattered.

But now… Disney has some momentum. Inside Out 2, Deadpool, Moana 2, and Mufasa have performed well and people seem excited to get back into theaters. Plus, it’s been a while since a Marvel movie aimed at families hit theaters (2023), so I think Captain America will do great business… unless like you said the story sucks.

I still think his wording was terrible. If I were on Disney’s PR team, I’d be frustrated by these comments. But… it’s nothing that can’t be smoothed over in his next press junket.
 

MagicMouseFan

Well-Known Member
Do we? Outside of you and maybe one or two others, I don't think very many people here actually even questioned ticket sales.

In the end I think the average moviegoer doesn't care about the statements of an actor only whether a particular piece of content is good or not. Its the same reason why some here don't think that review bombing and other tactics to try and take down a movie don't move the needle either. If the movie is good it'll overcome, at least that is what I've been told here.
I’ve stated I think the movie will be a success, I still stand by that comment.
 

erasure fan1

Well-Known Member
You can have all the coaching in the world and in the end we're dealing with human beings who are going to say things that can be twisted and taken out of context.
True. But I'm not really sure why helping your people navigate the minefield of a press tour is at all a controversial thing? Should everyone not twist things out of context to further whatever agenda they might have? Absolutely. But I don't know what world everyone lives in. But it's been happening in mine for as long as I can remember.
The true question is why are we even reading about this given the circumstances of what was said and where.
I'm not sure it really matters. We all know it's going to happen. Do we think that the usual sites or YouTubers are all of a sudden going to give Disney a pass that he just said it poorly? Of course not. As was said, they're actively looking for things. So why not try and limit what they can use? Sure actors are human, just like all of us. They're going to screw up. But if you can reduce the errors why wouldn't you try? And maybe they are and they're just not to great at it. I really don't know.
 

Disney Irish

Premium Member
True. But I'm not really sure why helping your people navigate the minefield of a press tour is at all a controversial thing? Should everyone not twist things out of context to further whatever agenda they might have? Absolutely. But I don't know what world everyone lives in. But it's been happening in mine for as long as I can remember.

I'm not sure it really matters. We all know it's going to happen. Do we think that the usual sites or YouTubers are all of a sudden going to give Disney a pass that he just said it poorly? Of course not. As was said, they're actively looking for things. So why not try and limit what they can use? Sure actors are human, just like all of us. They're going to screw up. But if you can reduce the errors why wouldn't you try? And maybe they are and they're just not to great at it. I really don't know.
The question is did he actually “screw up” and fumble his words or was his quote taken out of context. Someone can say the most well thought out statement in the world but if it’s taken out of context it can be made to look like they said something atrocious. All the PR training in the world can’t prevent that.
 

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