Oh, I've noticed this of late - it's fairly common practice in cities with "arthouse scenes" like NYC, but it's spread to the flyover states and megaplexes too. There were a ton of those over Christmas, but the big AMC in my area's been running movies like the 2004 Phantom of the Opera and the 2018 A Star Is Born on weekends this month, and all of these are hardly advertised (at least in venues I'm familiar with, anyway). That's not even counting Fathom Events' usually anniversary-related one-to-two night reissues. I suppose the main difference is that the Pixar movies are a lot newer, and it's not like a Fathom Events release where they're there because of popular demand. It seems so halfhearted on Disney's part.
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Disney (and others) at the Box Office - Current State of Affairs
- Thread starter Disney Analyst
- Start date
BrianLo
Well-Known Member
It’s also a timing advantage. Disney had nothing to release, the box office quarter was extremely quiet and they were sitting on three non theatrically released Pixar films.
I don’t think it was ultimately as successful as they hoped however. But it was being driven mostly by thinking they could make a quick buck and theatres being happy to oblige with screens.
As an aside, it looks like Kung Fu Panda 4 should do reasonably well.
I don’t think it was ultimately as successful as they hoped however. But it was being driven mostly by thinking they could make a quick buck and theatres being happy to oblige with screens.
As an aside, it looks like Kung Fu Panda 4 should do reasonably well.
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TalkingHead
Well-Known Member
If anything the general audience disinterest in these re-releases and Wish may be used as further justification for greenlighting more sequels and spinoffs.
I finally saw All of Us Strangers on Hulu as it never played at a theater near me… what a powerful movie…If people don’t take a chance on it because they feel it is a film geared toward the gay community it’s a shame… It hit me hard… it is too bad the studio never mounted a award campaign… I believe it could of been in serious contention at the Oscars
erasure fan1
Well-Known Member
It's an interesting choice in my opinion. Like you said, there wasn't anything to release and they figured they could make a few bucks. I also think it was throwing a bone to pixar to give these films an actual release. But Disney has an image problem when it comes to their box-office. So again it comes down to a not so great marketing choice. Why fuel the "see, no one cares about Disney films!" narrative. I know people here argue different, but I just don't get a sense of people really caring about those films. At least not enough at this point to make a trek to the theater to see them.
There's been some discussion of this in the Wish-specific thread: In the streaming, all content all the time age, it's harder for something to succeed at all if it's not a blockbuster or at least develops a fervent cult following straightaway. I'm sure that the three straight-to-streaming Pixar films got plenty of eyeballs when they were new on Disney+ but they weren't Encanto-esque sized hits there, and people quickly moved on from them.
Tha Realest
Well-Known Member
I’m sorry- did someone just change the name of this thread to make it an all-encompassing box office thread?
TP2000
Well-Known Member
It's more than halfhearted now. It's weird.
Why are they doing this? In 1,500+ theaters nationwide? Without any marketing? It has to have cost more than the miniscule $840,000 in revenue they just pulled in for Turning Red.
Last month's re-release of Soul took in $620,000 in revenue.
How much will Luca make for them?
Disney Irish
Premium Member
Yes it was by the thread owner, everyone that posts in this thread discusses every movie currently in theaters not just Disney. So might as well just make it a generic box office thread.
Disney Irish
Premium Member
I still don't understand why you think its weird, or are even questioning it. Every studio re-releases films at various times during the year for various reasons. Its not meant to make huge box office returns. And it doesn't really cost them a whole lot since marketing is minimal.
For example the Henson classic Labyrinth got re-released this week. I'm sure its not going to make huge box office either, same as Soul, Turning Red, or likely Luca, even though Labyrinth is a beloved classic movie.
erasure fan1
Well-Known Member
For me it's strictly an optics thing. Yes, it wasn't going to make a bunch of money. And it was probably never meant to. As I said earlier it was more of a bone being thrown to pixar. A movie like Labyrinth isn't under the microscope. Disneys box office is. So all this really accomplished was a bunch of, Disney tanks at the box office again!!! Headlines.
TP2000
Well-Known Member
I had to Google, but Labyrinth is re-released for two days only; March 6th and March 10th.
I can't find any record of its box office on March 6th, even though sites like The Numbers and Box Office Mojo track movies down to appearances of 4 or 5 theaters nationwide.
How many theaters did Labyrinth play in for its re-release on March 6th? Was it 1,560 theaters like Turning Red?
Domestic Box Office For Mar 6, 2024
www.boxofficemojo.com
-6-Full.jpg)
The Numbers - Daily Box Office Chart for Wednesday March 6, 2024
Daily Domestic Box Office Chart for Wednesday March 6, 2024
www.the-numbers.com
Disney Irish
Premium Member
None of those Pixar movies are getting any major headlines for their box office performance. So Disney's box office really isn't under as huge a microscope as you make it seem, other than by certain posters here.
Disney Irish
Premium Member
Its a Fathom Events re-release, it doesn't get tracking usually. But their events play across 1100 theaters nationwide. So if its just a single showing each day, that is 2200 screens for the two days.I had to Google, but Labyrinth is re-released for two days only; March 6th and March 10th.
I can't find any record of its box office on March 6th, even though sites like The Numbers and Box Office Mojo track movies down to appearances of 4 or 5 theaters nationwide.
How many theaters did Labyrinth play in for its re-release on March 6th? Was it 1,560 theaters like Turning Red?
Domestic Box Office For Mar 6, 2024
The Numbers - Daily Box Office Chart for Wednesday March 6, 2024
Daily Domestic Box Office Chart for Wednesday March 6, 2024
Disstevefan1
Well-Known Member
That's good as you don't need a microscope. Disney is clearly losing at the box office.
Having said that, the world need to change and stop using the box office as the primary measure.
Disney Irish
Premium Member
Disney hasn't had a major release in 2024 yet, their first release for 2024 is April 5th with First Omen, so you can't say they are losing at the box office for this year yet.
And I agree people need to stop using the box office as a measure.
Disstevefan1
Well-Known Member
I was talking about movies they released and have numbers for like in 2023
TP2000
Well-Known Member
What's going to be interesting is to see how Disney's tentpoles do this year. Coming later this spring...
Planet Of The Apes 9: Weekend At Charlton's
Inside Out 2 - Now Featuring Anxiety!
Disney Irish
Premium Member
2023 is in the past, we're in 2024 now. Yes 2023 was abysmal, but 2024 is a clean slate. And until they release their next major release on April 5th there is nothing to talk regarding Disney's 2024 box office.