Disney Irish
Premium Member
Um, you do realize that theaters aren't in the movie business. They are in the concession business. They couldn't care less on selling tickets at a discounted price as that is not where they make their money. All they care about is someone buying popcorn, soda, and candy. The subscription program is a loss leader to get butts in seats so they can sell concessions.Of the chains around Florida, Regal and AMC are the only ones I know of that do subscriptions. Some others have loyalty programs but that’s not the same as $22 for 1-15 movies a month. That is inflating box office numbers for a range of titles from tentpoles on down, which the trades don’t want to acknowledge for good reason. If the only way to stay in business is to sell discounted tickets and hope for concession and meme-worthy popcorn bucket sales, that’s not sustainable. Especially if they can’t clone Gerwig and Nolan.