I don’t think anyone begrudges anyone the freedom to spend their money where they see fit or wants America to go all commie so “those people”—those poor lazy people—can go to Disney World. What I think some people find troubling is that:
1) Disney is now up-charging for things which should be standard at Disney-caliber parks (like Christmas parades, a place to watch fireworks, and umbrellas), and
2) Disney is catering more frequently, blatantly, and unabashedly to the very affluent in ways and in places that some find distasteful.
It’s not sour grapes at not being able to afford the Magic Kingdom After Hours. It’s about offering a premium experience only to those who are willing to pay extra—a lot extra— while the “other guests” are stuck with a lesser experience because there aren’t enough attractions in the world’s most popular and most lucrative theme park to reasonably accommodate the ever-growing crowds. Forget about whether or not certain people are able to pay more; the fact that anybody is willing to pay more than the price of a one day ticket for access to select attractions for a few hours after midnight says something about what the place is like during normal operating hours.
What if Disney started charging for FastPasses? I would pay. What if they started offering “VIP FastPasses” for say, $500 per day which allowed purchasers to skip all lines for every attraction without making reservations (like Univeral’s Express Pass)? Again I would pay because I’m lucky enough to be able to afford it. What if people willing to pay for “VIP Dining” got guaranteed tables at popular restaurants by bumping “other guests”? There are any number of perks for which certain people would be willing to pay extra. But that doesn’t mean Disney should go down this road paved with gold. Unfortunately it looks like that’s the direction they’re headed.
This is wrong not because some people can’t afford it. It’s wrong because a Disney theme park should not be two separate universes existing in the same space which offer one set of experiences for those who are willing or able to pay more and another set of experiences for those who are unwilling or unable to pay more.
Resort hotels are more appropriate places to soak—I mean cater to the affluent.
You won't get the affluent into the hotels if the parks are a cattle car experience. And that is a huge problem.
Ethically your logic is correct, but capitalistically it is massively flawed.
Walt Disney, Sam Walton, Henry Ford, etc., are all dead. With them, their vision of something beyond the bottom line is dead too.
Give up and embrace it. ...or vote liberal. ...or boycot the parks.
WDW should do whatever maximizes profit that is legal. Affluent people have more money than non-affluent and are therefore highly desirable target demo for WDW. Getting them into the parks to spend $$$ is important to the bottom line.
Conspiracy Theory: Crowd levels have been allowed to increase to create a market for premium times and tickets.
Demand is the core single biggest problem/opportunity here. The demand for these premium experiences would not be there if it weren't for everybody, affluent and non-affluent, crowding the parks.
My hypothesis is that the massive crowd levels impact affluent demand far more than it affects non-affluent demand. This of course is a huge problem since the affluent buy significantly more food and trinkets than the non-affluent.
So how to keep the affluent coming to the parks.... Which works best....
1) Double or triple ticket prices across the board. For everybody. This would be 'fair'. There would be no special experience in the parks. Everybody would experience low crowds, low lines, and great views of the show(s). This is my unpopular vote. I think it would work great. Also a big fan of flexible pricing. weekend tickets being the same price as weekday tickets is pretty silly.
2) keep ticket prices low and create a luxury class of visitors/experiences. This is the route WDW is experimenting with. Awkward for all involved. Likely effective tho.
3) keep ticket prices low and have massive crowds that pummel affluent demand. Lose significant income from food, premium hotels and trinkets.
4) keep prices artificially low and cap park capacity levels at a level which creates a great experience for all. I think this is the option people are really wanting. But it is at odds with capitalism. It would create a huge black market for tickets. Expensive tickets.
5) increase park supply. This is flawed logic because demand will always increase along with capacity/supply. I really wish folks would stop suggesting it like it would work as a stand alone solution. Super false perception.
Add to the mix the global demand for WDW and you have a recipe for premium VIP services.