It's big all right, but now it's projected to land somewhere around 220 million - the conservative side of the estimates. Saturday viewings were softer than expected.
http://deadline.com/2015/12/star-wars-force-awakens-box-office-thursday-night-previews-1201669166/
It's interesting that audiences for the opening weekend were made up of mostly older males. We'll have to wait and see if the film has "legs". At any rate, why would The Robert Iger Company cough up more money for SW when it didn't do it for Frozen - also a worldwide phenom, also a huge merchandiser?
Deadline now reporting Saturday, while still a drop-off, was stronger than expected. TFA now projected to hit 238-243 Million. That is just domestically. Globally, will be somewhere near 325 - 350 million for opening weekend.
http://deadline.com/2015/12/star-wars-force-awakens-box-office-thursday-night-previews-1201669166/. Scary when you realize it still has not been released in several countries.
Agreed Frozen was a worldwide phenom. But Frozen is not SW. Globally, SW projections are now between 2-2.5 Billion which nearly or slightly double Frozen. Think about that. Doubles Frozen.
Don't know how you can say Iger didn't cough up money on Frozen: The new Frozen Ride, The new Arendelle pavilion for the meet and greet in Epcot, Frozen Summer, Frozen Wishes, Frozen Singalong, Frozen in about every park in DW.
Now again think about that statement. "SW will double Frozen". That is a pretty big statement. To put it in a better context. This one film...will generate nearly 60-70% of the total box office revenue that all 4 Pirates did combined.
Now when you throw in the IP from the first six films, the animated series, the books, and the 5 scheduled movies to be released over the next five years -- replacing Stitch with a "Starkiller" ride and converting a pavilion in Future World into a Rebel Base, ain't gonna cut it. Disney is sitting on a gold-mine. Yes they paid 4 Billion for it. But it is an investment that will end up netting them a 500% return.
Forget about Iger simply coughing. He's got full on bronchitis. He'll be coughing for the next 5 years.
https://deadline.com/2015/12/bob-ig...-disney-employees-in-company-memo-1201668421/
We have a little less than a year until "Rogue One" hits the theaters next December and 6 months after that..episode VIII....then the Han Solo prequels... leading into IX. With all the new IP these future films will generate Disney better have a plan.