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Year of a Million Dreams Press Release
- Thread starter mousermerf
- Start date
Skippy
Well-Known Member
I hope so, I personally did not enjoy the one they have out now. I miss the older vacation videos with talking to the guest, and the hilarious things they say sometimes, not the scripted overly entusiastic actors on there now, it's like watching resort tv but waay more annoying.autumndawn1006 said:
SallyShine
New Member
SkipKid said:
Amen, brother! :hammer:
dreamflightjake
New Member
Magical Express
Will the free version of Magical Express make it's exit as this new promotion kicks off?
Will the free version of Magical Express make it's exit as this new promotion kicks off?
autumndawn1006
New Member
Magical Express
I know Magical Express is still running through October. Everything indicates it might be a permanent thing. Its a definite plus for staying on Disney property.
I know Magical Express is still running through October. Everything indicates it might be a permanent thing. Its a definite plus for staying on Disney property.
peter11435
Well-Known Member
Its already been announced that ME will continue through at least 2010.
MaryMcMagic
Active Member
missionspace said:
This is just the beginning of the what we are learning about this new promo...I'm sure there will be more details given about the celebration in due time. I personally think it sounds fantastic. They can't divulge everything right away. They never do. Let's wait and see. My bet is that there will be new park closers (fireworks) and/or parades.
I must agree with Miss M, a night in Cinderella Castle is the stuff dreams are made of!
And as for solo travelers, I can't imagine being singled/left out for being singletons...like I said, as more info is released there will be a clearer picture of exactly what everything means.
Lets not let the "dream" turn into a nightmare quite yet.
Main Street USA
Well-Known Member
My god, people. I've never seen so much whining and so many questions about things that are very clearly answered if you simply take your time and read the whole announcement.
It's unbelievable how selfish some of you are. Like, "This will only benefit a few families." Geez. COME ON.
They have new rides coming, whether or not you think you knew this stuff was coming, they announced things you DIDN'T know as well, those may be smaller (to you), but to others they may be big.
Let me be the first to say that I think all of this sounds AWESOME, and I can't wait for this to start. GREAT job Disney!
It's unbelievable how selfish some of you are. Like, "This will only benefit a few families." Geez. COME ON.
They have new rides coming, whether or not you think you knew this stuff was coming, they announced things you DIDN'T know as well, those may be smaller (to you), but to others they may be big.
Let me be the first to say that I think all of this sounds AWESOME, and I can't wait for this to start. GREAT job Disney!
Horizons78
Grade "A" Funny...
"Year of a Million Dreams Press Release"
That's odd as I recently had a "Dream about a Year of a Million Press Releases."
Ba-Zing.
Also - Im with Main Street USA - Between this thread and the "Secret is out" thread I've seen complaints about everything from the program, to the rewards, all the way to not liking the font on the website.
Yeeesh. :brick:
That's odd as I recently had a "Dream about a Year of a Million Press Releases."
Ba-Zing.
Also - Im with Main Street USA - Between this thread and the "Secret is out" thread I've seen complaints about everything from the program, to the rewards, all the way to not liking the font on the website.
Yeeesh. :brick:
MickeyTigg
New Member
Rueters
By Deena Beasley
June 7, 2006
Walt Disney Co. hopes to keep the party going at its theme parks when it launches a new global advertising campaign this fall with the catch phrase "Where Dreams Come True."
The coming ad blitz "will be centered on the universally understood principle of dreams to ensure emotional resonance with audiences around the world," the company said in a statement.
At its two U.S. parks, Disney will launch the "Year of a Million Dreams" celebration in October, where park visitors will be randomly awarded "dreams" such as a night in the Mickey Mouse Penthouse at Disneyland or private meetings with Disney characters.
The company's current promotion -- pegged to the celebration of the 50th birthday of Disneyland in Anaheim, California -- has been credited with helping to boost attendance and operating profit at the theme parks division, including a 36 percent jump to $589 million in the first half of the current fiscal year.
Disney's theme parks, which include Walt Disney World in Orlando, Florida, and resorts in Paris and Tokyo, as well as one in Hong Kong which opened last September, account for about a quarter of the entertainment conglomerate's operating income.
"The 50th anniversary has been very successful for them in drawing attendance," said Rich Greenfield, an analyst at Pali Research.
Attendance last year rose 8.5 percent at Disneyland, 3.6 percent at neighboring California Adventure, 5 to 7 percent in Florida and was relatively flat in Tokyo and Paris, according to estimates by Amusement Business magazine.
Disney said in May that business at Hong Kong Disneyland, a joint venture with the Hong Kong government, has been subject to sharper seasonal swings than expected, but guest satisfaction has been high. The park is expected to attract some 5.6 million visitors in its first year.
"This initiative is global in reach from a marketing perspective because of the intrinsic power of the idea. After all, everybody has a dream -- the notion crosses all cultures, languages and geographies," said Michael Mendenhall, executive vice president, global marketing for Disney Destinations.
The company said each park will also celebrate its own events and milestones, including the 15th anniversary of Disneyland Resort Paris and the 25th anniversary of Tokyo Disney Resort.
Jack Trout, president of marketing strategy firm Trout & Partners, was not impressed with the new campaign. "I don't think just advertising the theme parks is going to do much for them. They need something interesting, a new concept show or new ride, to really get some revisits," he said.
Disney said it has hired photographer Gus Butera and directors Tarsem and Leslie Dektor to work in collaboration with agencies Leo Burnett, McGarry-Bowen and the company's in-house team to implement the worldwide campaign.
In addition, Disney said photographer Annie Leibovitz will be creating a celebrity-based campaign "that will convey how these experiences transport people from the ordinary to the extraordinary." Leibovitz will also, for the first time, use film production for the Disney spots.
By Deena Beasley
June 7, 2006
Walt Disney Co. hopes to keep the party going at its theme parks when it launches a new global advertising campaign this fall with the catch phrase "Where Dreams Come True."
The coming ad blitz "will be centered on the universally understood principle of dreams to ensure emotional resonance with audiences around the world," the company said in a statement.
At its two U.S. parks, Disney will launch the "Year of a Million Dreams" celebration in October, where park visitors will be randomly awarded "dreams" such as a night in the Mickey Mouse Penthouse at Disneyland or private meetings with Disney characters.
The company's current promotion -- pegged to the celebration of the 50th birthday of Disneyland in Anaheim, California -- has been credited with helping to boost attendance and operating profit at the theme parks division, including a 36 percent jump to $589 million in the first half of the current fiscal year.
Disney's theme parks, which include Walt Disney World in Orlando, Florida, and resorts in Paris and Tokyo, as well as one in Hong Kong which opened last September, account for about a quarter of the entertainment conglomerate's operating income.
"The 50th anniversary has been very successful for them in drawing attendance," said Rich Greenfield, an analyst at Pali Research.
Attendance last year rose 8.5 percent at Disneyland, 3.6 percent at neighboring California Adventure, 5 to 7 percent in Florida and was relatively flat in Tokyo and Paris, according to estimates by Amusement Business magazine.
Disney said in May that business at Hong Kong Disneyland, a joint venture with the Hong Kong government, has been subject to sharper seasonal swings than expected, but guest satisfaction has been high. The park is expected to attract some 5.6 million visitors in its first year.
"This initiative is global in reach from a marketing perspective because of the intrinsic power of the idea. After all, everybody has a dream -- the notion crosses all cultures, languages and geographies," said Michael Mendenhall, executive vice president, global marketing for Disney Destinations.
The company said each park will also celebrate its own events and milestones, including the 15th anniversary of Disneyland Resort Paris and the 25th anniversary of Tokyo Disney Resort.
Jack Trout, president of marketing strategy firm Trout & Partners, was not impressed with the new campaign. "I don't think just advertising the theme parks is going to do much for them. They need something interesting, a new concept show or new ride, to really get some revisits," he said.
Disney said it has hired photographer Gus Butera and directors Tarsem and Leslie Dektor to work in collaboration with agencies Leo Burnett, McGarry-Bowen and the company's in-house team to implement the worldwide campaign.
In addition, Disney said photographer Annie Leibovitz will be creating a celebrity-based campaign "that will convey how these experiences transport people from the ordinary to the extraordinary." Leibovitz will also, for the first time, use film production for the Disney spots.
wannab@dis
Well-Known Member
missionspace said:
Well... then stop. :brick:
wannab@dis
Well-Known Member
You said it... you can't even skim the threads without every other post being somebody complaining. It's getting old.Horizons78 said:
dreamflightjake
New Member
Magical Express
I was just always under the impression that after The Happiest Celebration on Earth they would start charging for ME instead of it being complimentary. I wouldn't mind paying for it for the convenience of it all.
I was just always under the impression that after The Happiest Celebration on Earth they would start charging for ME instead of it being complimentary. I wouldn't mind paying for it for the convenience of it all.
CrashNet
Well-Known Member
You guys, all of the whining is about things that either aren't ever going to happen or its just not the right time to change them.
I heard about this internally a little while ago...they are actually going to give out ONE MILLION dreams come true to families, couples, children, everyone.
And to spend the night in Magic Kingdom in Cinderella Castle?! WOW. To those who get to do that, the ULTIMATE dream come true. This one is about the guests, all for the guests. "You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality."
I can't WAIT to see this.
I heard about this internally a little while ago...they are actually going to give out ONE MILLION dreams come true to families, couples, children, everyone.
And to spend the night in Magic Kingdom in Cinderella Castle?! WOW. To those who get to do that, the ULTIMATE dream come true. This one is about the guests, all for the guests. "You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality."
I can't WAIT to see this.
Actually, it's for every 64th guest, roughly.
And who bets it's gonna have better odds for those staying at Disney resorts on Disney vacation packages?
And who bets it's gonna have better odds for those staying at Disney resorts on Disney vacation packages?
wannab@dis
Well-Known Member
I couldn't agree more! I think this new campaign is focusing in on the main thing... the guests. Whether I win anything or not is beside the point. I have just as much chance as anyone else to be "thanked" by WDW for spending time in a place I love. It can't get much better!tirian said:
Feh.. I don't need a gold FP or a free key chain. I want new rides and shows.
tirian
Well-Known Member
mousermerf said:
I agree, but at least this campaign will make visiting the resort a little more normal than the most recent, over-the-top celebrations. PotC will reopen, and we are getting three new attractions: Nemo, Nemo, and Monsters.
Oh, and they're going to repaint some stuff that doesn't have anything to do with Pixar.