Sad part is, I did pay for it for about 10 years; and just as it became part of our Comcast basic cable service, it was reprogrammed to this 24-hour 'tweenfest.
I believe that the programming change was a part of their overall strategy to make the channnel a basic cable service, eventually set up to have commercials (after all pay cable franchise agreements have been converted to basic or digital tiers). See, I think they pulled their "premium" Disney classics from the channel, thinking in part that these movies were more valuable on DVD or premium service. This thinking, I believe, coincided with the press reports of Lizzy McGuire being a true '90s phenomenon. So, if you have a bona fide TV (read, "cheap") phenomenon, why not completely exploit the idea and go full-time with copies and reruns, especially if you are going to be basic cable now and need to pull back your classics?
In basic cable, they are aiming for a broad, catch-all 'tween and preschool demo, instead of focusing on paying customers who are true Disney fans paying for a difference.
What they do not realize, I believe, is that along the way they are actually confusing and cheapening the Disney "brand" (a word they love to say) for the long run. It is already becoming evident in the lack of box office pull for the name. People may now come to associate new Disney entertainment as the cheap, throw-away stuff that they see daily on TV. Fun for the moment, but not worth paying extra for... at the box office or premium cable.
For contrast, check out Pixar's cheap TV series and the Pixar Channel, and Toon Pixar... Oh, wait... Pixar doesn't do cheap. Hmmm.... Wonder why people go out of their way to see Pixar's movies? Hmmmmmm.... :lookaroun