The building is one of the biggest problems. Sure, the content isn't exactly stellar, but that big hulking building with no windows doesn't look like much fun from the outside, and once past the sign it's a wonder that anyone can find the door to enter. It looks like a big circular convention hall with pretty lighting, not something housing an attraction based on a $4 billion film franchise.
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That said, Anaheim did a lot better than DHS...
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The Launch Bays at both parks are completely out of sync with how the buildings housing them were originally intended to be utilized. A Star Wars expo shouldn't look like a structure from the 1964 World's Fair or a rehabilitated office building from the Disney Studio circa 1945.
One of my favorite quotes from Imagineer John Hench, who helped develop the look for TL '68, described his design process to that of a film director; "First you establish the long shot by asking what the message is, and as you tighten the shot to absorb all the little details, you have to make darn sure those details support your original idea. That's where Walt was so good: The details never failed. Even the doorknobs on Main Street U.S.A. are historically correct". This is the problem with both of these installations in a nutshell - for Disney attractions they both lack adequate curb appeal and rely on big giant signs to tell the story. As a temporary overlay they're fine, but maybe they should consider calling it a wrap at the end of the summer.
#BringBackTheCarousel