What Went Wrong?
By Michael McConnell, Shamrock Holdings Managing Director
Creative dynamism has always been at the heart of Disney's business. From the days of Walt and Roy, corporate infrastructure helped to make creative ideas a reality, and the company prospered. Today, the scenario is inverted, with strategic planning, marketing, and finance schemes dictating the terms to creatives. It's no coincidence that the bottom line is suffering.
In 1992, The Walt Disney Company experienced its first significant stumble under modern leadership: EuroDisney. Its failure, in many ways, was prophetic of things to come. EuroDisney highlighted for the first time a shift in methodology that would become problematic for the Company.
The shift? An emphasis on the scheme rather than the consumer now results in recycling rather than innovation. . .
Read the rest at www.savedisney.com
When you get to the MARKETING section, think to yourself:
MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS!
By Michael McConnell, Shamrock Holdings Managing Director
Creative dynamism has always been at the heart of Disney's business. From the days of Walt and Roy, corporate infrastructure helped to make creative ideas a reality, and the company prospered. Today, the scenario is inverted, with strategic planning, marketing, and finance schemes dictating the terms to creatives. It's no coincidence that the bottom line is suffering.
In 1992, The Walt Disney Company experienced its first significant stumble under modern leadership: EuroDisney. Its failure, in many ways, was prophetic of things to come. EuroDisney highlighted for the first time a shift in methodology that would become problematic for the Company.
The shift? An emphasis on the scheme rather than the consumer now results in recycling rather than innovation. . .
Read the rest at www.savedisney.com
When you get to the MARKETING section, think to yourself:
MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS, MAGICAL GATHERINGS!
