I think FL tops the list of states for international tourism, but a large chunk of that probably is related to WDW and the Orlando theme park industry. I agree that generally when I think of going to CA I don't immediately think of DL. I was only in Sacramento for work with little time to do anything fun so I probably didn't give it a fair shot.
Florida has some of the best beaches in the country too. The gulf coast is pretty great. Naples, Ft Myers, Sanibel and Captiva. All great beaches with good shopping, resorts and golf. The keys are almost like their own state with a very mellow almost Caribbean feel, but still part of FL. The Everglades are something to see. Swamp boats and crazy people wrestling alligators. Miami is not really my cup of tea, but has all of the entertainment and nightlife of any major city and of course all of the bad stuff that goes along with that too. Daytona and Ft Lauderdale are popular tourist areas as well. Now that the space shuttle program is finished I'm not sure what they are doing at Cape Canaveral anymore, but seeing a shuttle launch was pretty cool. My point is there are tons of tourist areas outside of Orlando.
On the flip side there are also plenty of old people and golf courses and for some reason when a kid goes missing and it becomes major national news it always seems to be in FL. Not sure what's up with that. CA weather is so much better than FL and in my opinion the food is much better. I love avocados and I swear they find ways to incorporate avocado and salsa in almost anything imaginable. Even the fast food is superior. We don't have in and out burger or Carl's Jr on the East coast or Jack in the Box anymore and the Mexican choices are too many to list. As cool as the Everglades and beaches are to see CA has far superior natural attractions.