WDW Business Ethics

[protiius]

I am about to start a project for university about business ethics. I have to choose an organisation to focus on whose business ethics are prominent (as either a positive or a negative thing, so long as it's interesting). Then I have to choose an angle to analyse the business from.

I am considering exploring Tesco's use of the clubcard (for those who don't know it's a reward card that you use when you shop that also collects data about your shopping habits etc, and this info has been reported to be passed on to the government). However, something that came to my mind recently was the new RFID tech that Disney is planning to utilise throughout it's resorts. This obviously raises big brother-esque questions about TDO monitoring our onsite activities and might make for an interesting article.

Does anyone have any (credible) interesting articles/links to sites that applies to RFID in WDW (both positive and negative). Also, seeing that you guys will prob know a lot more than I will, do you think there is legs in this subject to write a solid 3000 word assignment about?

Thanks massively for your help!

 

[DisneyJoe]

RFID will only make things easier for WDW...

They already could, if they don't already, track many things about their guests - mostly using the Key to the World card given at resort check in.

- it's your resort room key
- it's your theme park admission (usually)
- it's needed to get a fastpass
- if you chose, it can be setup to allow charging privileges for food and purchases throughout the resort

So, what could they track?

- when your room is accessed
- what theme park you enter and when
- when you get Fastpasses and for what attractions
- what you purchase, where, and when
- they can probably tie into their reservations database to know how often you visit and when your next trip is

You get the idea.

With off-site guests they can only track park admission and Fastpass usage.

Adding RFID will allow more precise attraction tracking, I assume.

 

[wm49rs]

Have you tried this thread? Plenty of articles and opinions (certainly the latter) on RFID in it:

http://forums.wdwmagic.com/showthread.php?t=538026

 

[Pioneer Hall]

Kevin Yee at miceage did an article on this last week. However, I think that this might a hard topic to tackle since everything is speculation at this point. We really don't have any idea what Disney is planning on using the NextGen project for and how the RFID would be used.

 

[rock_doctor]

Well the RFID can be used for many things. If they attach a tag to your key they could scan you as you enter the park and then follow you around the park. This will tell them what stores you went into and how long you were there, what restaurants you went into plus if they have a reader at the entrance of a ride and a reader just before you get onto the ride they would know the wait time for rides. The concept of good or bad depends on how you feel about them keeping track of your movements. It is relatively cheap to buy a roll of RFID tags. Personally, i will put my key into a static bag to block RFID. ezPass for the turnpike makes me uncomfortable enough. Plus, you also have the biometrics at the park entrances and i do know there were quite a few lawsuits about that even to the point the electronic frontier foundation got involved. The biometrics should easily yield more then 6 pages of text.