An Excerpt from the book Disney's America; How Walt Disney Built the American Century by Jim Hill:
Building Project Florida: 1965-1970
After months of debate within the company over the direction of Project Future, Roy decided he and Walt needed to reach a compromise. Visiting Walt at his home off Carolwood Drive, they discussed Walt’s vision for the Florida site. After three hours of intense debate, Roy had secured a promise from Walt to propose his plan to the board of directors.This draft, known internally as the “Genesis Memo” give us an insight to how Walt was envisioning the project in early ’65. The memo broke down Walt’s planned phases for the Florida site with there being five phases in all. Walt’s planned development stretched from 1970 to 1985. According to Disney employees that saw “Genesis,” Walt’s plans involved the Visitor’s Center, EPCOTS Urban Core, and Display Center, along with the Industrial Park, and International Airport being completed by 1972. Phase two included the construction of the Magic Kingdom and four themed hotels and a golf course by 1976. Phase three would’ve been centered around EPCOT expanding, this expansion was planned to be finished by 1985. All in all, Walt had planned for 15 years of development—he was thinking long-term.
The memo was not well received amongst board members. Many felt it simply too big a risk, Roy included. They didn’t understand Walt’s vision for the city with one board members rumored to have said, “If Walt wants to run a city, let’s just pay for his campaign to be Los Angeles’ Mayor, but by God let’s not waste our money building a city for him”. Imagineers were divided too. On one end many were excited by the prospect of EPCOT, Walt’s enthusiasm had trickled down. Many more though were uncomfortable with the scope of Walt’s plans, they were far more comfortable designing for another Disneyland—not a futuristic city. Shortly after release, Walt’s plans were rejected by the Disney Board of Directors, which launched weeks of further infighting. Finally, by the July of ’65, it was decided, much to Walt’s frustration, that the Magic Kingdom would be built first. No longer included in phase one was the EPCOT urban core or the International Airport. Walt’s singular concession from his original draft was the EPCOT display center. Even the Visitor’s center had been cut from the phase one plans.
Walt fumed. Realizing that he would not live forever, and likely wouldn’t live to see his Disney World dream fully realized he demanded the Visitor Center be built. He believed that its location on the far southern end of the property would force the company to build both the airport and EPCOT if he were to not live to finish it himself. After much wrangling with executives, Walt was able to ensure it would be built. Additionally, Walt was able to ensure that the EPCOT Preview Center would include the main parking structure and hotel/convention center which would be known as the Contemporary Resort and Convention Center.
(left; The Final Masterplan for Disney World right; Press Conference in 1965 Announcing Disney World)
By the end of 1965, the company had purchased nearly 30,000 acres in central Florida and it became increasingly difficult for the company to keep Florida’s press off its tail. Then, on December 24th, 1965 the dam broke. The Orlando Sentinel broke the news that the Walt Disney Company had purchased the 30,000 acres of land near Kissimmee, but official confirmation would not come until a press conference held on January 5th, 1967. At that press conference, Walt hinted at his massive ambitions for the resort, but it wouldn’t be until a year and a half later that spring Florida residents and legislators would get an idea of what the Disney Company was planning for their new land.
On May 17th, 1967 the company released a video that explained Walt’s plans for Disney World and a corresponding pamphlet to Florida’s legislators. Both titled “Project Florida: A Whole New World”, these materials gave legislators a taste of what Disney had in store. Only 300 copies were made, but they proved to be a hit. So much so that the film was repackaged as an episode of “Disney’s Wonderful World of Color” and released to the nation a month later. Excitement for “Walt’s Florida Project” was growing across the country, and no where more so than the sleepy part of Florida that stood to benefit. Much of the excitement centered around Walt’s plans for his Experimental Prototype Community of Tomorrow; a city of the future with a population of 5,000. Out of public view, the Disney company had also begun reaching out to American corporations for sponsorship of the Phase 2 Industrial Park, the response was overwhelmingly positive. For Walt, it truly seemed that his better tomorrow was just a day away.
____________________________________________________________________________________________________________________
On Loan from the Walt Disney Archives: Project Florida: A Whole New World (1967)
“With the technical know-how of American Industry and the creative imagination of the Disney Organization, I’m confident we can build a living showcase that more people will talk about and come to look at than any other area in the world.”
A Whole New World:
Greetings! Here at the Disney Company, we pride ourselves on delivering stories and experiences that excite young and old alike, and in Florida, we are planning our most exciting yet.
Disney World will be an all-new experience. Built around a philosophy of cooperation, innovation, and creativity, Disney World will make a present reality of a community of the future—a community which will be as unique in the year 2000 as it is today.
This community, though central to our Florida Project is not the only element that will make up our whole new Disney World. Within the pages of this pamphlet, we will showcase our goals and ambitions for Disney World. These plans will change as development continues, but the core ideas will stay the same. Disney World will become the epicenter of a new way of innovating and entertaining; it will be a whole new world.
A Vacation Kingdom:
In addition to a city of the future, the first part of Disney World that will be constructed is the new Vacation Kingdom. Featuring a theme park twice the size of Disneyland in Anaheim, two themed resorts, and a new state-of-the-art hotel and convention center, Disney World will redefine the vacation experience. Connecting all these exciting hubs of activity together will be a monorail system, currently in use at Disneyland.
Your Disney World vacation will begin at the Disney World Visitor Center. Connected to I-4 and both World Drive and EPCOT Boulevard, this is the most Southern development of our resort. This will serve as the entrance complex for the resort. Featuring eight, five-story parking structures and multiple large parking lots, the facility will have parking for 21,000 vehicles. These parking facilities will be connected to a central Monorail Station by the WedWay Peoplemover. From the monorail station, guests will be able to board a monorail train and head towards the Magic Kingdom Park and themed resorts.
(left; The DW Visitor Center right; The Contemporary Hotel and Convention Center)
(left; The Asian Hotel right; The Polynesian Hotel)
(Main Street U.S.A. in the Magic Kingdom)
“Disney World begins with the same economic stimulant that is the foundation of the booming Disneyland-California area: a major, new Disney family entertainment center, With this attraction as the proven, popular tourist magnet, Disney World will include recreational, industrial, and transportation complexes to serve both the permanent residents and the 20 million Florida tourists expected annually by the 1970s.”
Last edited: