Walt Disney World's new marketing campaign - 'The Magic is Endless'

LuvtheGoof

DVC Guru
Premium Member
WDW = theme park industry firm (subset of tourism and hospitality). To be clear - you are not responsible for the content of that list (Disney is), you only posted it. My post is in regards to its content.
And see, that's where you misunderstand. WDW is a resort, not just a theme park, with a multitude of activities available outside the theme parks. I don't mean to sound like a commercial, but if people think that is all there is to do, then they are missing out on tons of great stuff.
 

SorcererMC

Well-Known Member
And see, that's where you misunderstand. WDW is a resort, not just a theme park, with a multitude of activities available outside the theme parks. I don't mean to sound like a commercial, but if people think that is all there is to do, then they are missing out on tons of great stuff.
No, I did not misunderstand. I did not and am not saying that WDW is just a theme park. That is the business WDW is in and it is analyzed in comparison to other theme park firms (eg UO, SeaWorld, Busch Gardens, etc).
 

LuvtheGoof

DVC Guru
Premium Member
No, I did not misunderstand. I did not and am not saying that WDW is just a theme park. That is the business WDW is in and it is analyzed in comparison to other theme park firms (eg UO, SeaWorld, Busch Gardens, etc).
Sure, by people here and narrow-minded idiots on Wall St.
 

SorcererMC

Well-Known Member
Sure, by people here and narrow-minded idiots on Wall St.

So, you are looking down on others who discuss Disney and their business (lumping them in with 'narrow-minded idiots on Wall St.'? You are participating in a thread about their marketing. If only there were other threads that aren't focused on that. :rolleyes:
 

LuvtheGoof

DVC Guru
Premium Member
So, you are looking down on others who discuss Disney and their business (lumping them in with 'narrow-minded idiots on Wall St.'? You are participating in a thread about their marketing. If only there were other threads that aren't focused on that. :rolleyes:
Sorry that you took it that way, but I was not lumping everyone here with Wall St. idiots. The issue I have is that the experiences are so completely different between WDW and SeaWorld and Busch Gardens. Maybe a little more similar with Universal, but there are still significant differences.

Oh, and back to the original topic. I agree that this years marketing is pretty lame compared to some years in the past.
 

SorcererMC

Well-Known Member
Sorry that you took it that way, but I was not lumping everyone here with Wall St. idiots. The issue I have is that the experiences are so completely different between WDW and SeaWorld and Busch Gardens. Maybe a little more similar with Universal, but there are still significant differences.

Oh, and back to the original topic. I agree that this years marketing is pretty lame compared to some years in the past.

Ok. Be very careful, that opinion on the commercial almost sounds like a complaint, and then you might have to complain about your own complaint. ;):)

(Just some observational humor about the state of affairs on these boards.)
 

ford91exploder

Resident Curmudgeon
I can name a few off the top of my head that came after our Labor Day '15 trip-

Kylo Ren & Chewy
Stormtroopers
Jawas
Launch Bay
Elena
Stitch (new again)
Minnie's Holiday Dine
Countless new restaurants
New shops at Disney Springs.
Inside Out characters
Olaf.
AK at night.
New show at MK
Jungle Book (for awhile)
A Galactic Spectacular (temporarily replaced with new Christmas show at HS)
Early Morning Magic MK
Early Morning Magic HS
Tony's parade dining package.
Frozen Ever After.
New Soarin'

I'm sure there's a larger list if I actually googled it.

No new ATTRACTIONS, Simply upcharge events, Meet-n-Greets, retail and dining.
 

ford91exploder

Resident Curmudgeon
Sorry that you took it that way, but I was not lumping everyone here with Wall St. idiots. The issue I have is that the experiences are so completely different between WDW and SeaWorld and Busch Gardens. Maybe a little more similar with Universal, but there are still significant differences.

Oh, and back to the original topic. I agree that this years marketing is pretty lame compared to some years in the past.

Yeah but Disney is working really hard to put WDW on par with Seaworld and Busch Gardens to please Wall St.
 

LuvtheGoof

DVC Guru
Premium Member
No new ATTRACTIONS, Simply upcharge events, Meet-n-Greets, retail and dining.
Actually, all of the entertainment I listed is free. I only added 1 M&G, no new upcharge events and no retail to my list. So you're moving the goal posts as usual. You asked what was new, and there is plenty, just not what YOU necessarily want. No value to you, but value to most people. It isn't all about you, you know. :cool:
 

WildcatDen

Well-Known Member
Just catching up on the war between the "pixie dusters" and the "Disney haters" when I read your post.
That was a rather snide comment on your part. My concerns, other than about Disney, are none of your business. However, my biggest concern, at the moment, is packing for a three week trip to the Orlando area which, incidentally, does not include a visit to any of the Disney parks..If all is well, our next Disney visit will probably be sometime after Pandora opens.
Since I am 83 ( my husband of 57 years is 82), and any unofficial scuttlebut has the next night parade at the Magic Kingdom arriving for it's 50th birthday in 2021, we would be 89 and 88 Realistically. at that age, even if we're still above ground , we may not be able to travel.
When and if you are in your eighties, let us know how it works out for you.
For us the night time parade in the Magic Kingdom was one of the most magical parts of the park. We will sorely miss it. And, I repeat, based on Disney's current practices, don't hold your breath waiting for the next one.
I apologize for the perceived snideness of the comment. That was not the intent. I buried a father at 62 and have a mom who is 80. Enjoy what you can. Each day is precious.
 

21stamps

Well-Known Member
No new ATTRACTIONS, Simply upcharge events, Meet-n-Greets, retail and dining.
As a mom of a Star Wars obsessed child- I can tell you that those new meet n greets and Jawa trading and watching Stormtroopers march down the street are of HUGE value to him, and by extension- me.
Also with Frozen Ever After, he could care less about Maelstrom, but Frozen was the first movie he ever watched, and yes he does want to go on that ride.
The stuff at AK - we were looking at photos of the nighttime dancing and street performers- he's excited for that too.
Soarin may be the same ride but there is a new landscape- we are also looking forward to something different now compared to last time.

None of those come with an up charge. All have value for us.
 

pax_65

Well-Known Member
Oh, and checking the official WDW calendar, the MK is open until 1AM tonight. There is no party tonight.

I meant tomorrow. As I said before, I enjoy visiting resorts and shopping at DS but I'm paying for park passes. And yet I would be standing outside the gates, passes in hand, with nowhere to go at 9:15pm tomorrow night. And while one night during a week is a minor inconvenience, I think we determined there will be 3 nights like this over the next 9 so I would definitely not visit WDW at this time of year again. This sucks because I love Food & Wine, but oh well... another Disney tradition gone I guess.
 

21stamps

Well-Known Member
And see, that's where you misunderstand. WDW is a resort, not just a theme park, with a multitude of activities available outside the theme parks. I don't mean to sound like a commercial, but if people think that is all there is to do, then they are missing out on tons of great stuff.
This applies directly to the new marketing campaign, and your "Incredibles" booklet, and even on your phone when you take a photo and it says that you are at "WDW resort".

We have season passes to an amusement park with awesome rides, much better in my opinion than the ones at Disney..but we're thrill seekers. I could save several thousand dollars if I just wanted to go to a park for their rides. - that's not why I go to Disney World.

The parks can be a day trip for people, but if you stay on property there are several amenities and experiences available to you. Yes, some have a cost- just like anywhere else in the world..but plenty are free.

@pax_65
The monorail, Sea Raycers, a Whaler, roasting marshmallows, watching the EWP.. most of all the excited jump out of bed and run to the balcony that my son did every single morning to see the castle, space mountain, etc.
These are things that I thoroughly enjoyed with my child last year, and will again next month. Even something as simple as taking the boat launch from the parks back to our resort was beautiful and kiddo loved it (yes, even the (internet hated horrible bungalows).

So not only can I justify Disney, I can also justify an admittedly over priced monorail resort in a theme park view room-- because my perceived value is that it's "worth it".
Because my kid will only be a kid ONCE, and if I can make it possible for him to wake up and see the MK, or sit in our room in our pjs and watch the EWP and Wishes..then I will do it. Not without a few groans, and no I don't love the price tag, but for me personally-the experience justifies the cost.
 

LuvtheGoof

DVC Guru
Premium Member
I meant tomorrow. As I said before, I enjoy visiting resorts and shopping at DS but I'm paying for park passes. And yet I would be standing outside the gates, passes in hand, with nowhere to go at 9:15pm tomorrow night. And while one night during a week is a minor inconvenience, I think we determined there will be 3 nights like this over the next 9 so I would definitely not visit WDW at this time of year again. This sucks because I love Food & Wine, but oh well... another Disney tradition gone I guess.
But yet again, you are equating being at WDW as only a theme park destination. So purchase one or two less days of passes, and do other things.
 

pax_65

Well-Known Member
We're never going to see eye-to-eye on this. I'm looking at it from the perspective of how it used to be, where we'd close the parks every night when MK was open until 11, 12, or 1 and Epcot generally closed at 10. If Disney shortened their park hours further and closed all parks at 7pm every night, and then had hard-ticketed events every night, I'm sure you could still look on the bright side and have a nice trip watching movies by the pool and riding the monorail around but this isn't my point.
 

21stamps

Well-Known Member
We're never going to see eye-to-eye on this. I'm looking at it from the perspective of how it used to be, where we'd close the parks every night when MK was open until 11, 12, or 1 and Epcot generally closed at 10. If Disney shortened their park hours further and closed all parks at 7pm every night, and then had hard-ticketed events every night, I'm sure you could still look on the bright side and have a nice trip watching movies by the pool and riding the monorail around but this isn't my point.
But they don't have parties every night. They don't even have them year round.

As far back as I can remember, or even what I can't remember but have seen family photos of, WDW has always provided activities outside of the parks. We used to swim in Seven Seas Lagoon.. We would go to river country or discovery island. There was always things outside of MK Epcot AK & HS. Now there are actually many more activites than back then.

I agree that we're just going to disagree. My point in all of this was just to show that what one person's perception of something is does not make it a fact. If someone feels that WDW is a bad value then fine! No problem! But stop injecting your (not you specifically) negativity into every thread. Stop telling people that HS is an empty park and they should skip it.. Or that Disney now has bad service and bad food and that a visitor can't do anything else in the entire resort when MK has a holiday party. It's just not true. The only truth is that it has lost value for you specifically, because you would like something different...and there's nothing wrong with that. It just doesn't mean that everyone will feel the same.
 

21stamps

Well-Known Member
I just looked up the party dates-

MNSSHP- 9/2 thru October.
MVMCP- 11/7-12/22.
Not every night.

If you go to MK every single night of a trip..and 3-4 parties per week cut into that time, then there are several other weeks out of the year to travel.

I don't see what the big deal is with the parties. Mountain out of a Molehill is all I can come up with.
 

pax_65

Well-Known Member
In terms of the value of your theme park tickets, that value is a measurable quantity - not perception or opinion. Prices have increased, the number and quantity of attractions has NOT increased to justify that price increase, and park hours have been shortened (the hard ticket events are just salt in the wound).

I'm done posting on this thread. I keep making the same point. I really do love Disney, and I hope the new attractions being built will be the start of a new, exciting age where Disney will get back to giving ALL guests very high value for their park passes - as it used to be. We'll see if that happens.
 

21stamps

Well-Known Member
In terms of the value of your theme park tickets, that value is a measurable quantity - not perception or opinion. Prices have increased, the number and quantity of attractions has NOT increased to justify that price increase, and park hours have been shortened (the hard ticket events are just salt in the wound).

I'm done posting on this thread. I keep making the same point. I really do love Disney, and I hope the new attractions being built will be the start of a new, exciting age where Disney will get back to giving ALL guests very high value for their park passes - as it used to be. We'll see if that happens.
I know a way to make you feel better. I agree that it can be measured.. Measure it against any other destination, theme park, entertainment option, concerts etc.

They have all done the same thing. It stinks, but it isn't a Disney exclusive.
 

HauntedPirate

Park nostalgist
Premium Member
I just looked up the party dates-

MNSSHP- 9/2 thru October.
MVMCP- 11/7-12/22.
Not every night.

If you go to MK every single night of a trip..and 3-4 parties per week cut into that time, then there are several other weeks out of the year to travel.

I don't see what the big deal is with the parties. Mountain out of a Molehill is all I can come up with.

29 MNNSHP dates from 9/2 thru 10/31 (60 days total), or on average one MNSSHP every other night. Public ticket prices ranging from $72(A)/$67(C) to $105(A)/$100(C).

21 MVMCP dates from Nov-7 thru Dec-22 (46 days total), or an average of one MVMCP just about every other night. Public ticket prices ranging from $86(A)/$81(C) to $99(A)/$94(C).

That's a helluva lot of money in Disney's pocket for hard-ticket events, which is obviously why they are pushing them and continue to push them. For the first Halloween party, held on one day in October 1979, MK was open until 9pm (which was pretty much the daily norm back then), and then the special event started. Today, they close the parks early (when was the last time MK was only open until 7pm?).

If hard-ticket events were once or twice per week, I would have no problem with that and could (and have) easily work my vacations around it. But 3-4 times a week? To sit there and say, "well, that's no problem, I'll just do something else" is either disingenuous or intellectually dishonest. On those nights with no hard-ticket event, there is now no longer a nighttime parade, just 'Wishes!' and a somewhat-cheesy castle projection show. On the nights when there is a party, there is no nighttime parade, there is no 'Wishes!', there is no somewhat-cheesy castle projection show. And on those MK hard-ticket event nights, the other parks (that are open past sunset) are going to be more crowded with guests who want to see ROE, Fantasmic! (if it's running), or the SW Spectacular. Will RoL help alleviate that? Time till tell, but I suspect it won't help as much as some think/hope it will.

As someone who has visited the parks for almost 40 years, and has spent tens of thousands of dollars on WDW vacations and associated expenses (including purchasing a DVC membership over 10 years ago), I refuse to happily go along with (the now pretty damn expensive) sleight-of-hand that is being substituted for the rides and attractions that used to be the norm. I don't visit WDW to go to a bunch of overpriced restaurants, or to watch street entertainment. I go because I like the theme parks, the rides, the attractions. And that is where the value for the price paid has fallen off dramatically for my family, particularly with the introduction of the FP+ system. Disney is treating guests like sheep - Plan nearly every detail of your vacation out 6 months in advance (to maximize THE MAGIC!!!), arrive excited for THE MAGIC, line up for THE MAGIC, meet some MAGICAL characters, have your MAGICAL picture taken, buy some MAGICAL souvenirs, and go home. Oh, and don't forget about the gobs and gobs of MAGICAL pixie dust to enhance your MAGICAL vacation experience!!!! If that's what makes your vacation's magical, more power to you, but it doesn't float my boat in the least.

I demand better from Disney, because not only can they can do better, they have done better in the past. Sadly, that sort of "we can do it and do it better than anyone else" spirit has been sucked out of the company and deposited into the nearest trash can (not named 'PUSH'), replaced with a mantra of "do just enough, as cheaply as possible". That is nothing more than short-term thinking for a company that has been lacking in any sort of long-term vision for more than a decade. In the past, Disney would have figured out how to put a Star Wars-themed land into a place like DHS and it would have had more than two rides/attractions. That's an insult, as far as I'm concerned, and shows how the Weatherman and his 'YES' men, like Chappie, have corrupted a once-great company with their on-the-cheap-rules-the-game philosophy. Bean counters rule the roost, creative is an expense, and guests are simply walking ATMs.
 

Register on WDWMAGIC. This sidebar will go away, and you'll see fewer ads.

Back
Top Bottom