Well, I think with Splash, the idea is that the company is covering itself just by announcing the decision to switch it over. The "when" of it doesn't matter so much as the public acknowledgement & assurance that change is on the way. Of course, I'm sure there's been internal discussion about this for years & timing ultimately came down to when an announcement like this would please more people than it would anger. So, to me that's less an example of hypocrisy and more just.....cold corporate calculation, if that makes sense.
Oh I agree, but I still don't really understand BB as an exception to that rule.