Building A Better Studios Park
or How to Fix Eisner's Folly
First opened in 1989, Disney-MGM Studios Park at Disney World was an ambitious attempt to merge the magic of movie-making and Disney theme parks into one single experience. Tremendously popular from opening onwards, Disney's studio marked a new chapter in the company's history--a chapter that would contain Michael Eisner's rise and fall, the Disney Renaissance, and the attempted birth of a Disney decade. Interestingly, if Disney-MGM Studios represents the beginning of a new chapter, Walt Disney Studios Park (WDSP) in Paris in many ways represents its conclusion. Building A Better Studios Park
or How to Fix Eisner's Folly
Opened in 2002, WDSP was a paltry addition to Disneyland Paris. Lacking depth, attractions, and basic Disney magic, WDSP was unpopular with guests and symbolized how far Disney had fallen since Frank Wells' death in 1994. Shortly after WDSP's opening, Michael Eisner was pushed out as President and CEO. Eisner was replaced by Bob Iger, who then set out to correct Eisner's mistakes; rebuilding Disney California Adventure Park, acquiring Pixar, Marvel, Lucasfilm, 21st Century Fox, and building Shanghai Disneyland Resort. Eisner's only folly that escaped Iger's magic wand was WDSP.
In this project, I want to fix Eisner's folly while also reinventing the traditional studio park model. In recent years, at Disney's Hollywood Studios (formerly Disney-MGM), Universal Studios, and the announced additions to WDSP, it seems the Studio Park theme is being abandoned altogether. I think this is shortsighted and lacks creativity. Operating on a thesis that Studio Parks's issue was their poor planning and lackluster investment, and using WDSP as a model, I'll explain my vision for a better studios park. Can I get a Hooray for Hollywood?
--- C O N T E N T S ---
Part I | Part II | Part III
Last edited: