For the connoisseurs...!
BENTONVILLE, ARK (AP) - Some Wal-Mart customers soon
will be able to sample a new discount item-Wal-Mart's
own brand of wine. The world's largest retail chain is
teaming up with E&J Gallo Winery of Modesto, Calif., to
produce the spirits at an affordable price; in the $6-
8 range.
While wine connoisseurs may not be inclined to throw a
bottle of Wal-Mart brand wine into their shopping
carts, there is a market for inexpensive wine, said
Kathy Micken, professor of marketing at Roger Williams
University in Bristol, R.I. She said: "The right name
is important."
So, with that in mind, here are the top 12 suggested
names for Wal-Mart Wine:
12. Chateau Traileur Doublewide
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Wal-Mart "Merde du Pays"
7. NASCARbernet
6. Chef Boyardeaux
5. Peanut Noir
4. Chateau des Moines
3.. I Can't Believe It's Not Vinegar!
2. World Championship Wriesling
.............And the number 1 name for Wal-Mart Wine...
1. Nasti Spumante


BENTONVILLE, ARK (AP) - Some Wal-Mart customers soon
will be able to sample a new discount item-Wal-Mart's
own brand of wine. The world's largest retail chain is
teaming up with E&J Gallo Winery of Modesto, Calif., to
produce the spirits at an affordable price; in the $6-
8 range.
While wine connoisseurs may not be inclined to throw a
bottle of Wal-Mart brand wine into their shopping
carts, there is a market for inexpensive wine, said
Kathy Micken, professor of marketing at Roger Williams
University in Bristol, R.I. She said: "The right name
is important."
So, with that in mind, here are the top 12 suggested
names for Wal-Mart Wine:
12. Chateau Traileur Doublewide
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Wal-Mart "Merde du Pays"
7. NASCARbernet
6. Chef Boyardeaux
5. Peanut Noir
4. Chateau des Moines
3.. I Can't Believe It's Not Vinegar!
2. World Championship Wriesling
.............And the number 1 name for Wal-Mart Wine...
1. Nasti Spumante