Orlando resort may be put into play
By Robert Johnson
Sentinel Staff Writer
July 3, 2002
In the corporate game of musical chairs, Universal Orlando has had four different seats since 1990. Now the music could be starting again.
The resort, with its two theme parks, three hotels and CityWalk entertainment complex, has unofficially been put into play by this week's management shakeup at French parent Vivendi Universal SA.
"Selling off entertainment businesses could be a quick way for Vivendi to reduce debt without cutting into its core assets," said Dennis Speigel, president of Theme Park Services, a Cincinnati-based consulting company.
Would a new owner be good for Universal and its 12,000 Orlando employees? "Could be. What has Vivendi really done for Universal in the last two years aside from own it?" said Bob Rogers, a Los Angeles-area attraction designer.
In fact, Vivendi has largely been an absentee caretaker since it acquired Universal's movie, television and theme park assets as part of a $34 billion purchase of Seagram Co. in June 2000.
A new theme park, Universal Studios Japan, opened in Osaka last year, but that was planned long before the French conglomerate took ownership.
At Universal Orlando, the only major Universal expansion in the past two years is the recently opened Royal Pacific hotel -- part of a five-hotel project first unveiled in 1993.
Universal Orlando President Bob Gault, brought in to freshen the parks during the travel downturn that followed Sept. 11, also has promised new attractions for 2003 based on the movies Shrek and Jimmy Neutron.
But with Vivendi's troubles -- Jean-Marie Messier is expected to officially be ousted today -- it is unclear what will happen to the entertainment division. Vivendi spokesmen would not comment on Tuesday.
But speculation is already swirling.
One New York money manager, Mario Gabelli of the Gabelli Group, said of Universal's future, "Render unto Hollywood the things that are Hollywood's and unto France the things that are French."
Under Gabelli's solution, embraced by many on Wall Street, Vivendi would keep its French water company, called Vivendi Environnement, as well as its wireless holdings and Canal Plus, Europe's largest pay-television provider.
The U.S. assets would be turned over to Barry Diller, who sold his USA Networks Inc. television properties to Vivendi for $10 billion a few months ago. Diller retained control of the now renamed USA Interactive, primarily an Internet company.
As part of the deal, Diller agreed to head up the newly created Vivendi Universal Entertainment Co., which includes theme parks in Hollywood, Orlando and Japan.
Sources say Diller's top executives have been visiting bond rating agencies to discuss the possibilities of Vivendi Universal Entertainment becoming a stand-alone company.
"It makes sense for someone to keep the theme parks and movies together, since they have such a close relationship," Speigel said. Many of the theme park rides and shows are based on Universal films such as Back to the Future and Men In Black.
But Rogers speculated that if another entertainment or media company buys the theme parks, it could upset projects currently in the planning pipeline -- possibly including plans for theme parks in Germany and mainland China.
For experienced industry veterans, he said, "The standard operating procedure when taking over a studio or a pride of lions is you kill all the cubs. You want to put your stamp on things," he said.
He speculated that a hands-on entertainment mogul such as Diller might really shake things up at the theme parks if he actually owned them.
"He knows that the best that can happen if existing projects are successful is that the previous regime gets all the credit. And if he allows projects to continue and they fail, it's his fault."
What might that mean to current plans for new Universal Orlando attractions? Rogers said, "They could get squashed."
Sallie Hofmeister of the Los Angeles Times, a Tribune Publishing company, contributed to this report. Robert Johnson can be reached at 407-420-5664 or
rwjohnson@orlandosentinel.com.
Copyright © 2002, Orlando Sentinel
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