Universal "Escape"

[JLW11Hi]

hey, do they still call the Universal resort "Universal Escape"? Just wondering, I havent heard it used for a while

 

[WDWspider]

Originally posted by JLW11Hi
hey, do they still call the Universal resort "Universal Escape"? Just wondering, I havent heard it used for a while

No, it's now Universal Orlando.

 

[pheneix]

Universal Studios Escape? Thank God that gimmick is behind us. The reason it was dropped is because it was at the center the worst marketing campaign ever attempted by an American company. Universal Orlando is also easier to say.

 

[WDWFREAK53]

Originally posted by pheneix
Universal Studios Escape? Thank God that gimmick is behind us. The reason it was dropped is because it was at the center the worst marketing campaign ever attempted by an American company. Universal Orlando is also easier to say.

you've got that right!

 

[Sketch105]

As much as I hate to disagree, I liked the "Universal Studios Escape" Moniker. I like the word Escape.

It did confuse the hell out of the mainstream people, though. The public thought Islands of Adventure was just an expansion of Universal Studios, not an entire theme park (unlike us media-saavy theme park nuts who knew about years before it happened). The campaign ads were very well done plot-wise, however they didn't spell out that it was resort enough. Plus it still had the "studios" moniker.

However, I'm happy with the name Universal Orlando. It makes sense. As long as they don't call themselves "Cartoon World" , "Woody Woodpecker Land" or "The Holy Land Experience" I'm happy.

:sohappy:

 

[JonnyK]

Originally posted by WDWFREAK53


you've got that right!

I Agree

 

[JonnyK]

Originally posted by Sketch105
As much as I hate to disagree, I liked the "Universal Studios Escape" Moniker. I like the word Escape.

It did confuse the hell out of the mainstream people, though. The public thought Islands of Adventure was just an expansion of Universal Studios, not an entire theme park (unlike us media-saavy theme park nuts who knew about years before it happened). The campaign ads were very well done plot-wise, however they didn't spell out that it was resort enough. Plus it still had the "studios" moniker.

However, I'm happy with the name Universal Orlando. It makes sense. As long as they don't call themselves "Cartoon World" , "Woody Woodpecker Land" or "The Holy Land Experience" I'm happy.

:sohappy:

Yea I Agree with you also