"E-ticket"
"video game"
Never approached Rise how? In what way? Universal has had plenty of groundbreaking attractions. Spider-Man was literally decades ahead of its time compared to what Disney was doing or has done with simulator technology. That other SWGE "E-ticket" is downright rudimentary by comparison, and opened how long after? They still don't have anything similar to Forbidden Journey either.
We know Disney is king at animatronics, but they've been consistently falling behind in ride system innovation. They have trackless ride technology (which they've started to abuse to the point it's not even impressive anymore), but not much else up their sleeve. Sometimes I feel like the main reason people are so impressed with Rise is because it's one of the rare times they've actually tried doing something new.
Avatar is Soarin' with a different seating arrangement. Guardians is a spinning coaster. Those have been around for a while (Universal has had one since 2014 in Orlando, or 2010 in Japan.)