Universal Epic Universe (South Expansion Complex) - Opens May 22 2025

UNCgolf

Well-Known Member
Even if someone is not familiar with the How To Train Your Dragon IP, Vikings and dragons are pretty well known in pop culture. It a kids version of Game of Thrones.

It's not that simple, though. The dragons are highly stylized for one (at least some of them don't really look like what most people think of when they think of dragons), and while Vikings are well known, the land itself doesn't really conjure up Vikings (or at least it doesn't for me).

This will probably make some people unhappy, but it honestly looks like mobile game land to me. Clash of Clans or something like that. That's not the fault of the IP (I assume some of those mobile games copied their aesthetic from HTTYD, or were at least inspired by it), but that's what I think of when I see pictures of it.

Regardless, I'm only saying it doesn't work for me. That doesn't mean it won't work for anyone with no connection to the IP (I'm sure it will work for plenty); I'm only giving my personal opinion. And I think it's the inherent problem with sole IP lands.
 

UNCgolf

Well-Known Member
I feel I'm in the minority along with @UNCgolf on this, but not having a connection to the IP does make a difference to me. To give a Disney example, I don't have any real connection to the Cars films and I think that's why, while I can recognise that Carsland is well done, I don't feel a great connection to or affection for it. It really doesn't spark my imagination as much as the main lands over at Disneyland or probably even Grizzly Peak at DCA.

In general, I think theming is most effective when it evokes general concepts (even if those concepts are a time or place such as Africa or Asia at DAK) rather than recreates the world of a specific IP. I feel that approach allows multiple ways into the land depending on people's associations with different elements of the theme while broadly making sense to everyone. That's part of the reason I think a lot of us are most excited for Dark Universe as it works on that conceptual level that was the basis for Disneyland's initial success but which both Disney and Universal have largely abandoned in recent decades.

Yeah, although I haven't seen Carsland in person, it works in pictures for me -- to an extent. But that's because of the mid-century America Route 66 theming.

I'm almost positive I would like it more if it was just a Route 66 themed area without the Cars IP.
 

Sir_Cliff

Well-Known Member
Yeah, although I haven't seen Carsland in person, it works in pictures for me -- to an extent. But that's because of the mid-century America Route 66 theming.

I'm almost positive I would like it more if it was just a Route 66 themed area without the Cars IP.
That was exactly my feeling about it and also why, while I understand the argument that Isle of Berk is like a vikings land, I know that the IP is something of a barrier for me.
 

BrianLo

Well-Known Member
I certainly don't think either of you are wrong on this. But I think what we define as generic IP, is still just IP by a different take. Americana and American landmarks are still pulling at a deep emotional connection that penetrates most generations of North America quite well.

But I think the argument than a Mainland Chinese visitor would have about the same emotional connection to it (Americana) as you both feel to HTTYD is probably equally true. Staying generic is perhaps "safer", or at least more broad based, but both operators are still chasing that Harry Potter high. When a generation has a rabid connection to a particular place from IP, it sort of coalesces into something that exceeds "generic".

Dark Universe isn't really more or less IP than HTTYD per se. Though more penetrative, particularly because it's older. So really the issue isn't HTTYD, but rather if it is popular enough to begin with. Perhaps it isn't.

I don't think people need to do homework.... but I would actually encourage people to watch the trilogy. I think you'll actually engage with what's there in an asymmetric way afterwards. It's quite a competent trilogy, despite how silly outwardly it looks and is named for that matter.
 

BrianLo

Well-Known Member
I had this issue at WDW with Smuggler's Run. The standby wait was posted at 45 minutes. I did the single rider line because my GF didn't want to ride, and I was in line for 60 minutes. It looked like I had at least 15-20 more minutes to go, too -- they must not have been taking many people from single rider because the line was stagnant for long periods.

I actually had to leave the queue because we were going to miss a lunch reservation.

That was before I'd ever been on Smuggler's Run. Now I know it's not worth waiting that long regardless.

Was this a long time ago? The attraction has dropped off a cliff at both resorts. Single rider is now generally a walk on. The downside is you are almost always an Engineer and I've become quite sick of the setup as a result. Also the downside with skipping the pre-show.
 

BrianLo

Well-Known Member
For the feedback about ticket sales, I still really feel like there are some serious missteps going on here. I don't understand what they are so afraid of. Maybe Volcano Bay's initial general public reviews?

This isn't a waterpark. It has capacity. Universal Orlando Resort as a whole is operating significantly under capacity right now. The resorts attendance isn't going to magically increase by 150% overnight, that's not how it works.

If it can't correctly handle 10 million guests, well then it wasn't built correctly. It doesn't need to handle 15 million, unless almost no one is in the other two gates...


Which swings me back around to what I think is really happening. It seems to me this is actually more about the Studios and IOA than it is about Epic overcrowding. If this was strictly about Epic over-crowding they'd be all in on single day, dated tickets, for however long they feel it is required. But I think they are trying to desperately shunt attendance towards their other two gates - and it isn't working. In doing so, they are also going to lose the whole Epic bump.
 

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