The home video debut of the Disney cartoon Treasure Planet, a high-profile flop at the box office last year, got off to a fairly good start Tuesday on VHS and DVD, selling more than 1 million combined units its first day in release according to The Hollywood Reporter. One major retailer who asked not to be identified said that he believes Treasure Planet is likely to exceed its nearly $40 million domestic box office gross within the first week of release. However, if Day 1 estimated sales of Treasure topping 1 million combined units is accurate, that goal has already been achieved, he said. Despite the disappointing theatrical run of Treasure Planet, which cost a reported $140 million to make, such family fare has been the growth engine for DVD sales for the past two years. In addition, the VHS versions have always outperformed theatrical releases over time. Rental information was not yet available for Treasure, but a random check of national and region rental chain stores said that it was renting well and selling better, boosted by varying marketing incentives led by those retailers.
From Animated News
From Animated News
