I feel like the article doesn't really do a good enough job at specifying what the author means by toxic fans. There are certainly subsets that people would consider toxic, and others would not, all depending on their world or political views.
. Others would see criticism of that part of the fandom as a good thing (such as myself), while others still would say any in-fighting at all is inherently toxic and simply want an environment without any argumentation at all.
Certainly, I feel like honest criticism of the Walt Disney Company, its art/products, and its CEOs could possibly be seen as toxicity by a huge swathe of the Disney fandom. "If you have nothing nice to say, don't say anything at all" is a nice thought, but nothing gets changed that way. And things are always in need of changing with anything. Especially for the cast members and employees of the company, who still get mistreated to this day (albeit, some don't mind, but they inherently do).
. But it does mention, at points, honest criticism, such as attraction changes or price hikes. Honest criticism can indeed be
biting, even if the intent is not to demean effort or individuals, but rather, the work they presented or actions they performed. Its inclusion makes it seem as if the author believes such criticism can potentially be considered toxic.
That, in my opinion, is nonsense. Saying Chapek should be fired, for instance, is simply not something I'd consider toxic, (even if as the interviewed individual in the article points out, is ultimately a deflection). It could be for someone lower on the pecking order, but for the literal CEO, it simply doesn't effect him. That individual comment is one he will never see, likely wouldn't care about, and likely isn't something major shareholders and the board of directors would consider. If such a decision is made, it will be made based on customer comments on things the company produced under his lead, not comments on him directly (unless he suddenly says something inappropriate, anyway). In fact, I would argue the author was irresponsible in featuring that one tweet calling for firing Chapek - at the time I read the article, there were only 2 replies and 4 likes on that tweet. Certainly it was rather inflammatory and over the top without a seeming intent to be humorous, but ultimately, it was extremely smalltime when it comes to tweets. At best, the author called attention to a tweet they considered toxic enough to include in spite of so few people knowing it existed, and at worst, they've sent harassment the tweeter's way for, again, a comment that will not effect Chapek in the slightest.
Saying something even less inflammatory, like expressing distaste for Harmonious or not liking the way representation is handled across the company's films and parks; or something essentially true, such as cast members and employees deserve better conditions and pay... well, that could be seen as toxic under the article author's view as well, given someone at the company could potentially have their feelings hurt at maybe potentially seeing that comment.
It seems most here are in agreement that there's a certain level of toxicity in the fandom, but here, it seems like most is focused on the bigoted aspects or the individuals who harass others over benign opinions. The article very well could have focused on that, and it did spend a lot of time on those subject. But it jumps around too much and makes an "all sides" argument. Or, well, it doesn't even necessarily condemn anyone. It just says "there is a toxicity problem in the Disney fandom, here are examples" and while the implication is condemnation, it doesn't actually carry through. The article simply says "well, Disney fans are passionate
" and... that's it.
And I'm sorry, but the bigoted aspects of the fandom do indeed need calling out- just as much as the company itself needs to be called out for its treatment of cast members and for aspects of its artistic offerings that are problematic and either require a WB-style disclaimer (in the case of film/TV) or a removal/replacing (in the case of things in the parks). And maybe, just maybe offering opinions on social media, so long as they do not target harassment at anyone, is not toxic, but genuine human nature, looking to ensure things are best for everyone? Just an idea.
In conclusion: The article correctly identifies there's an issue in the fandom. But it fails to properly identify what that issue is; at best, it fails to separate the ills of the company and its consumers from genuine critique, and really ought to take a stance of some sort. At worst, it "both sides" the issue, which solves nothing.