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It doesn't seem necessary at all.


The company has a culture of extreme fandom loyalty and it's said that many won't say the wrong thing so they don't lose their access.  If that's all in play, why outright pay people off?  It's not like Big Tobacco paying off doctors to falsify studies.


The truth is if this were outright, 100% hated, then all they'd need to do is sit back and wait.  People will still ride it.  Children will grow nostalgia for it.  Eventually it would all blow over.  Sinking money into trying to turn the tide of popular consciousness seems like a waste of money and against the company's current philosophy according to the people suggesting it's happening.


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