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Target Market
- Thread starter JenW.UCF
- Start date
Phonedave
Well-Known Member
Anybody with money
Seriously
Think about it. WDW (I assume you mean WDW, and not The Walt Disney Company in general) has packages with discounts in value resort with a food court for people scraping cash together and it has deluxe resorts with concierge level rooms and a restaurant that is a pre-fixe +/- $150 a head.
It has parks, water parks, tours, sports, golf, etc. WDW really tries to offer something for anybody on vacation with money to spend.
-dave
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gettingsmaller
New Member
What he said.
Different parts of Disney may be designed to appeal to different market segments, but Disney pretty well has something targeted to every segment. In fact, one of Disney's biggest problems is probably getting the word out that Disney has products and services to appeal to every market--not just families with young kids.
Getting back to your question... if you just think of those two segments (kids vs. moms), it's got to be the moms. Moms decide to spend the money; moms want special experiences for/with their kids. Kids may see something and say they want to go, but Disney has to convince the moms that spending the money is worth it. Of course, the end result is still a great time for the kids, but here is an interesting thought (at least to me): does Disney offer/advertise things that kids like/want the most OR do they offer/advertise things that moms want most for their kids?
The answer is likely too simple: they do both... or maybe work on the overlap between the two to maximize ad $$...
Different parts of Disney may be designed to appeal to different market segments, but Disney pretty well has something targeted to every segment. In fact, one of Disney's biggest problems is probably getting the word out that Disney has products and services to appeal to every market--not just families with young kids.
Getting back to your question... if you just think of those two segments (kids vs. moms), it's got to be the moms. Moms decide to spend the money; moms want special experiences for/with their kids. Kids may see something and say they want to go, but Disney has to convince the moms that spending the money is worth it. Of course, the end result is still a great time for the kids, but here is an interesting thought (at least to me): does Disney offer/advertise things that kids like/want the most OR do they offer/advertise things that moms want most for their kids?
The answer is likely too simple: they do both... or maybe work on the overlap between the two to maximize ad $$...
Upvote
0
Thunderstruck
Member
As Walt Said
Walt wanted Disneyland and Disneyworld to be a place where families could spend time together.
Ironically a lot of my family will divide and conquer the attractions we are interested in. :lol:
Walt wanted Disneyland and Disneyworld to be a place where families could spend time together.
Ironically a lot of my family will divide and conquer the attractions we are interested in. :lol:
Upvote
0