Star Wars themed land announced for Disneyland

D

Deleted member 107043

All that is true, but generally speaking there was far more reverence for the park's thematic storylines, from authentic merchandise in the shops to carefully curated original stories and characters made for Disneyland shows and attractions. Now it's completely the other way away around and it's very rare to see something added that isn't connected to an existing IP.
 

lazyboy97o

Well-Known Member
People forget, that's always been the reason the park existed in the first place -- to not only promote Disney's various franchises but also the products and brands of its various sponsors (much less these days). It's worth noting that one of Disneyland enthusiasts' most beloved extinct attractions, Adventures Thru Innerspace, was created for Monsanto -- one of the most hated companies in the world. Now that's magic!

The whole thing was a stroke of brilliance, as we all know, and provided deep synergy between the park, Disney's movies/products, and the emerging household device known as the television -- tying directly to the Disneyland TV show which launched almost a year before the park opened.

Let's not kid ourselves... Disneyland has always been a marketing vehicle from the company, an exceptionally good one loved by many. :)
Not true at all. Only about ¼ of Disneyland's opening day attractions were intellectual property based, and a number of those were box office duds. By the 1960s, WED's focus was almost entirely on original concepts and branching out into other avenues such as transit systems and urban design.
 

Stevek

Well-Known Member
Since Toon Town does not seem to be on the chopping block anymore (for now) I was thinking wouldn't it be nice to re-theme Roger Rabbit to a Mickey and friends or Oswald ride?

Obviously it would be something totally for the kids, but it would add some relevance to the area because Disney hasn't touched RR for years. Seems like a nice re-theme they could do for cheap because after all that's how they like to do it ;) I personally enjoy RR though.
I would still not be surprised to see them redo ToonTown into Arendale with a wooded transition into Star Wars Land back where gadget and Chip N Dale's place are now. Use the scenes they are building for Epcot but the ride system (non spinning) from Roger. I have to believe it's going somewhere in the park at some point unless Disney thinks it may not have legs out here.
 
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Stevek

Well-Known Member
Not true at all. Only about ¼ of Disneyland's opening day attractions were intellectual property based, and a number of those were box office duds. By the 1960s, WED's focus was almost entirely on original concepts and branching out into other avenues such as transit systems and urban design.
True dat. Space, Pirates, Mansion...all non IP additions that are arguably still amongst the best and favorite rides in the park. And the things that didn't survive like original subs, ATIS, House of the Future, Circle Vision, Peoplemover, America Sings, Country Bears....you get the idea. There is a part of me that really wishes they would go back down this path as I'm confident they are perfectly capable of making non-IP based attractions (DisneySea anyone?). I just think that they have for the most part trained today's guest that anything new must feature some IP a guest can connect to...and that Disney can "create synergy" around.
 

Vegas Disney Fan

Well-Known Member
Moved%20Gadget_zpsek2gsnam.png

With the characters already meeting in Town Square there isn't much reason to visit toon town other than Roger Rabbit and Gadget for the smaller kids. I think if they eliminated all the houses (Mickey, Minnie, Donald, Chip and Dale, and Goofy) and moved Gadget they could gain a lot of space for Star Wars while still keeping the rides and feel of Toon Town for the younger visitors....
 

Donaldfan1934

Well-Known Member
I bet you there are people riding POTC that don't even know the movie was inspired by the ride. Tarzan (1999) is more forgotten than the Swiss Family Robinson.
I agree with you on POTC, but I would assume most people who don't know that are under a certain age. Its one of those rides like Haunted Mansion or Space Mountain where even those with the vaguest knowledge of what's in the parks know what it is. People who can remember the decades before the movies and especially Wonderful World of Color would most likely remember that. However, I COMPLETELY disagree with you on Tarzan being less popular than than Swiss Family Robinson. While Tarzan isn't one of the most popular Disney movies, I can guarantee that more kids today have seen that than Swiss Family Robinson. Due to its heavy presence in the parks and to a much lesser extent Disney in general, I wouldn't even be suprised if more kids have seen Song of the South and that's saying something.
 
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Donaldfan1934

Well-Known Member
Moved%20Gadget_zpsek2gsnam.png

With the characters already meeting in Town Square there isn't much reason to visit toon town other than Roger Rabbit and Gadget for the smaller kids. I think if they eliminated all the houses (Mickey, Minnie, Donald, Chip and Dale, and Goofy) and moved Gadget they could gain a lot of space for Star Wars while still keeping the rides and feel of Toon Town for the younger visitors....
I disagree with you on getting rid of the houses. I grew up with Toontown Fair in Florida and seeing Mickey and Minnie's houses was always one of my favorite parts of the trip. Not relocating their homes was a big mistake in WDW and shouldn't happen again in Disneyland. The big cheese should always have somewhere in the kingdom to call home.
 

TP2000

Well-Known Member
People forget, that's always been the reason the park existed in the first place -- to not only promote Disney's various franchises but also the products and brands of its various sponsors (much less these days). It's worth noting that one of Disneyland enthusiasts' most beloved extinct attractions, Adventures Thru Innerspace, was created for Monsanto -- one of the most hated companies in the world. Now that's magic!

Heh heh. Stop injecting solid 20th century reality into the mindset of 21st century Disneyland fans; those two things rarely mix well.

I rode Monsanto's Adventure Thru Inner Space many, many times. It was one of my all-time favorites, just behind the Goodyear PeopleMover. Not to get political, but I still don't get why so many folks to the left of center hate Monsanto. They always seemed like a good American company making good products and sponsoring a fun Disneyland ride with one of the catchiest theme songs the Sherman Brothers ever wrote. I still think fondly of Monsanto and its employees because of that ride.

I also still buy Goodyear tires because of the PeopleMover. There's a Goodyear Tire store on Tustin Avenue near Villa Park that gets all my tire business, and I smile at that winged-shoe on the wall of the customer lounge every time.

If they got Tomorrowland back to that Walt-era foundation where all major shows and attractions were sponsored by American industry, it would be a good thing in my opinion. There's nothing quiet like a soft sell set to a toe-tapping Sherman Brothers beat.

Do the kids today even know that's why the benches in Tomorrowland under the PeopleMover tracks are that funny shape? They are built in the exact rounded diamond shape of the Goodyear logo that used to spin overhead. Walt was a real stickler for details and keeping the sponsor happy!
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GiveMeTheMusic

Well-Known Member
Heh heh. Stop injecting solid 20th century reality into the mindset of 21st century Disneyland fans; those two things rarely mix well.

I rode Monsanto's Adventure Thru Inner Space many, many times. It was one of my all-time favorites, just behind the Goodyear PeopleMover. Not to get political, but I still don't get why so many folks to the left of center hate Monsanto. They always seemed like a good American company making good products and sponsoring a fun Disneyland ride with one of the catchiest theme songs the Sherman Brothers ever wrote. I still think fondly of Monsanto and its employees because of that ride.

It only takes about 10 minutes of research to figure out why Monsanto is now one of the most hated companies in the world. I don't often label corporations as evil (I'm no pinko!), but present day Monsanto fits the bill. That said, it is amazing how sponsorship of a great attraction makes you view a company positively. Speaks to the fact that sponsorship works and it seems to be something that has fallen largely by the wayside these days with Disney parks.
 

TP2000

Well-Known Member
Not true at all. Only about ¼ of Disneyland's opening day attractions were intellectual property based, and a number of those were box office duds. By the 1960s, WED's focus was almost entirely on original concepts and branching out into other avenues such as transit systems and urban design.

I love me some Disneyland history, and I can complain about ham-handed corporate "synergy" as much as the next guy. But that figure of Disneyland's opening day attractions only having one fourth of them based on Disney IP seems way off.

Let's do a list of attractions from opening day and from 1956, since there was a short list of attractions not ready by July 17th 1955 that took a few more months (Dumbo, Casey Jr. Circus Train, Phantom Boats, etc.) or that were so heavily remade within months of opening (Mud Bank Canal Boats) that it would be more fair to Walt to see what his park was like by early 1956 instead of July 1955.

Red means it's a Disney IP attraction. Blue means it's a corporate sponsored attraction. Black means it's neither.

Operating Attractions by 1956
Disneyland & Santa Fe Railroad
Main Street Cinema (showing vintage silent films, not Disney cartoons)
Horse-drawn Streetcars
Surrey Cars
Richfield Oil Autopia
20,000 Leagues Under The Sea (based on 1954 Disney film)
Space Station X-1
American Motors Presents CirCARama
Crane Bathroom of Tomorrow
Dutch Boy Color Gallery
Monsanto Hall of Chemistry
Kaiser Aluminum Hall of Fame
TWA Rocket to the Moon

Phantom Boats
Skyway to Fantasyland
Rocket Jets
Jungle Cruise
Mark Twain Riverboat
Davy Crockett Museum (based on 1955-56 Disney serial films and pop-culture fad)
Mike Fink Keelboats (based on multiple 1955-56 Disney serial films)

Rafts to Tom Sawyer Island
Stage Coaches
Pack Mules
Mr. Toad's Wild Ride (based on 1949 Disney film)
Peter Pan's Flight (based on 1953 Disney film)
Snow White's Adventures (based on 1937 Disney film)
King Arthur's Carousel (Walt obtained the film rights in 1939, storyboarded the movie in 1949, but didn't produce it until 1963)
Dumbo the Flying Elephant (based on 1953 Disney film)
Mad Tea Party (based on 1951 Disney film)
Mickey Mouse Club Theater (based on 1955-58 Disney TV program)
Casey Jr. Circus Train (based on 1953 Disney film)
Storybook Land Canal Boats (based on multiple Disney films, and nothing but Disney films)


So within a year Disneyland had 31 operating attractions, and 12 of those were based on Disney films, TV shows, and/or intellectual property. I even tried to load up the list with every cheesy corporate exhibit in Tomorrowland that existed to balance out all the Disney-branded rides in Fantasyland and Frontierland.

When Disneyland first opened 40% of the attractions were based on Walt Disney Productions current intellectual property. Another 25% of the attractions were sponsored by companies, many of which were nothing but commercial displays. That leaves about 35% of Disneyland's rides that weren't based on Walt's films or TV shows, or not selling a corporate product like bathroom fixtures or aluminum siding.
 
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lazyboy97o

Well-Known Member
I love me some Disneyland history, and I can complain about ham-handed corporate "synergy" as much as the next guy. But that figure of Disneyland's opening day attractions seems way off. Let's do a list of attractions from opening day and from 1956, since there was a short list of attractions not ready by July 17th 1955 that took a few more months (Dumbo, Casey Jr. Circus Train, Phantom Boats, etc.) or that were so heavily remade within months of opening (Mud Bank Canal Boats) that it would be more fair to Walt to see what his park was like by early 1956 instead of July 1955.

Red means it's a Disney-branded attraction. Blue means it's a corporate sponsored attraction. Black means it's neither.

Operating Attractions by 1956
Disneyland & Santa Fe Railroad
Main Street Cinema (showing vintage silent films, not Disney cartoons)
Horse-drawn Streetcars
Surrey Cars
Richfield Oil Autopia
20,000 Leagues Under The Sea (based on 1954 Disney film)
Space Station X-1
American Motors Presents CirCARama
Crane Bathroom of Tomorrow
Dutch Boy Color Gallery
Monsanto Hall of Chemistry
Kaiser Aluminum Hall of Fame
TWA Rocket to the Moon

Phantom Boats
Skyway to Fantasyland
Rocket Jets
Jungle Cruise
Mark Twain Riverboat
Davy Crockett Museum (based on 1955 Disney serial film and pop-culture fad)
Mike Fink Keelboats (based on multiple 1955 and 1956 Disney serial films)

Rafts to Tom Sawyer Island
Stage Coaches
Pack Mules
Mr. Toad's Wild Ride (based on 1949 Disney film)
Peter Pan's Flight (based on 1953 Disney film)
Snow White's Adventures (based on 1937 Disney film)
King Arthur's Carousel (Walt obtained the film rights in 1939, storyboarded the movie in 1949, but didn't produce it until 1963)
Dumbo the Flying Elephant (based on 1953 Disney film)
Mad Tea Party (based on 1951 Disney film)
Mickey Mouse Club Theater (based on 1955-58 Disney TV program)
Casey Jr. Circus Train (based on 1953 Disney film)
Storybook Land Canal Boats (based on multiple Disney films, and nothing but Disney films)


So within a year Disneyland had 31 operating attractions, and 12 of those were based on Disney films, TV shows, and/or intellectual property. I even tried to load up the list with every cheesy corporate exhibit in Tomorrowland that existed to balance out all the Disney-branded rides in Fantasyland and Frontierland.

When Disneyland first opened 40% of the attractions were based on Walt Disney Productions current intellectual property. Another 25% of the attractions were sponsored by companies, many of which were nothing but commercial displays. That leaves about 35% of Disneyland's rides that weren't based on Walt's films or TV shows, or not selling a corporate product like bathroom fixtures or aluminum siding.
I said opening day, so you are using a completely different metric. Davy Crocket was created to promote Disneyland, not the other way around. King Arthur Carrousel is not related to the film in any way beyond the name. The Storybook Land Canal Boats were originally the Canal Boats of the World. And sponsored attractions and exhibits are also not at all the same as promoting Studio properties. They were a means to an end with Disney exerting more creative control as the years progressed. So even using your year-long basis this emphasis only becomes abut 30%.
 

TP2000

Well-Known Member
I said opening day, so you are using a completely different metric. Davy Crocket was created to promote Disneyland, not the other way around. King Arthur Carrousel is not related to the film in any way beyond the name. The Storybook Land Canal Boats were originally the Canal Boats of the World. And sponsored attractions and exhibits are also not at all the same as promoting Studio properties. They were a means to an end with Disney exerting more creative control as the years progressed. So even using your year-long basis this emphasis only becomes abut 30%.

Okay, let's be real strict and only do the 18 attractions that were ready to operate on Sunday, July 17th, 1955.

We'll use the same color code; Red for Disney IP attractions, blue for corporate attractions, black for everything else. And even though King Arthur's Carousel was based on the rights to the movie The Sword In The Stone that Walt purchased in 1939, we won't count that since Walt didn't release the movie until 1963, so it will be black.

Disneyland & Santa Fe Railroad
Main Street Cinema (showing vintage silent films, not Disney cartoons)
Horse-drawn Streetcars
Richfield Oil Autopia
20,000 Leagues Under The Sea (based on 1954 Disney film)
American Motors Presents CirCARama
Crane Bathroom of Tomorrow

Jungle Cruise
Mark Twain Riverboat
Davy Crockett Museum (based on 1955-56 Disney serial films and pop-culture fad)
Stage Coaches
Mr. Toad's Wild Ride (based on 1949 Disney film)
Peter Pan's Flight (based on 1953 Disney film)
Snow White's Adventures (based on 1937 Disney film)

King Arthur's Carousel
Dumbo the Flying Elephant (based on 1953 Disney film)
Mad Tea Party (based on 1951 Disney film)
Mickey Mouse Club Theater (based on 1955-58 Disney TV program)


That's 18 attractions, and 8 of them were based on Disney Intellectual Property, and almost all of that IP from the early to mid 1950's. That's 40% of the attractions based on Disney IP on opening day! :eek:
 

TP2000

Well-Known Member
To the point about getting back to sponsored attractions... What if the Star Wars Land rides are sponsored by a company? Would that ruin it for folks?

Star Tours opened in 1987 and was "Presented by Energizer".

What if the Millenium Falcon ride was "Presented by American Airlines"? Or if the Battle E Ticket ride was "Presented by General Electric"?

At Tokyo Disneyland and DisneySea nearly every major attraction is sponsored. Japanese industry still sees great value in sponsoring stuff there, and there are corporate logos attached to nearly every E Ticket, plus parade floats and shows and restaurants, etc.

Pirates of the Caribbean - Presented by Kirin Brewery
33633430_efde55981c.jpg
 

George Lucas on a Bench

Well-Known Member
All that is true, but generally speaking there was far more reverence for the park's thematic storylines, from authentic merchandise in the shops to carefully curated original stories and characters made for Disneyland shows and attractions. Now it's completely the other way away around and it's very rare to see something added that isn't connected to an existing IP.

What I find most insulting is the altering of classic attractions with character/movie tie-ins, namely Pirates, Haunted Mansion and "small world". These are like their greatest creations.
 

lazyboy97o

Well-Known Member
Okay, let's be real strict and only do the 18 attractions that were ready to operate on Sunday, July 17th, 1955.

We'll use the same color code; Red for Disney IP attractions, blue for corporate attractions, black for everything else. And even though King Arthur's Carousel was based on the rights to the movie The Sword In The Stone that Walt purchased in 1939, we won't count that since Walt didn't release the movie until 1963, so it will be black.

Disneyland & Santa Fe Railroad
Main Street Cinema (showing vintage silent films, not Disney cartoons)
Horse-drawn Streetcars
Richfield Oil Autopia
20,000 Leagues Under The Sea (based on 1954 Disney film)
American Motors Presents CirCARama
Crane Bathroom of Tomorrow

Jungle Cruise
Mark Twain Riverboat
Davy Crockett Museum (based on 1955-56 Disney serial films and pop-culture fad)
Stage Coaches
Mr. Toad's Wild Ride (based on 1949 Disney film)
Peter Pan's Flight (based on 1953 Disney film)
Snow White's Adventures (based on 1937 Disney film)

King Arthur's Carousel
Dumbo the Flying Elephant (based on 1953 Disney film)
Mad Tea Party (based on 1951 Disney film)
Mickey Mouse Club Theater (based on 1955-58 Disney TV program)


That's 18 attractions, and 8 of them were based on Disney Intellectual Property, and almost all of that IP from the early to mid 1950's. That's 40% of the attractions based on Disney IP on opening day! :eek:
You're still fudging the attraction count by including attractions that opened later.
 

TP2000

Well-Known Member
You're still fudging the attraction count by including attractions that opened later.

No, those are the 18 attractions that opened on July 17th, 1955. What list do you have?

Or are you referring to the problems they had with Dumbo on opening? The original elephants had ears that were supposed to flap as the ride spun around, but after a few hours of operation they were all broken and drooping at odd angles and they shut the thing down.
 
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lazyboy97o

Well-Known Member
No, those are the 18 attractions that opened on July 17th, 1955. What list do you have?
20,000 Leagues Under the Sea, Dumbo the Flying Elephant, and the Mickey Mouse Club Theater all opened in August while you dropped the Canal Boats of the World, Space Station X-1, the Horse-Drawn Fire Wagon, the Horse-Drawn Surreys, Pack Mules, Golden Horseshoe Revue, the Indian Village, Main Street Penny Arcade and Main Street Shooting Gallery.
 

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